SOFTWARE FOR DEFEATING
MEMBER EXPERIENCE
MEDIOCRITY

We provide you with the tools to proactively capture feedback in every touchpoint of the member journey.

We help companies WIN through Member Experience.

WHO WE ARE

We are the world’s leading experts on Operational Member Experience Management and the only software solution built for fitness club operators, by fitness experts.

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Anticipate Needs

Predict Behavior

WHAT WE DO

Our software was designed to help fitness club operators gain competitive advantage by better understanding and improving their members’ experience. Our fantastic guidance and support allows you to collect real-time feedback from customers that would in turn allow owners and managers to make immediate improvements within their clubs.

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OFFICIAL PARTNER

Transform Experiences

OUR PURPOSE

Turn members’ thoughts and feelings into real data and insights, (think economic growth and resiliency to competitors) to make every member visit exceptional, and drive member retention and loyalty at gyms across the world.

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Strategy Wheel for Operators

The Operator’s Guide to Achieving Operational Excellence, written by Blair McHaney, CEO of MXMetrics

All Strategy Wheel

Technology

Technology allows you as a business owner to create environments that reflect your club's theme, allow members to report issues with equipment, give you feedback in an automated fashion, and give your staff the easiest way to manage operations and member satisfaction. Having the right tools working together maximizes the staff and member experience, leading to less turnover.

What Customers Are Saying

MXM has been a great tool for our club. We are able to know what our members are thinking in real time and to communicate with members to show that we care. It is also a valuable training tool for our department leaders.
Brent Frueh
Rochester Athletic Club
"For us here at Dynamic Fitness, it was quite simple. We move from a subject perspective to an objective perspective regarding the definition of our members total gym experience. MXM has allowed us to truly quantify what our members see and feel - allowing us to connect with them on a much more impactful medium. It was clear the key survey questions matched our Service Promise and company values. Through our approach to the member experience (and following some of MXM's best practices) our teams are able to engage with friendliness and act on cleanliness with more meaning and effectiveness. And that's just the tip of the iceberg - influence for layout, equipment additions, goal setting and more have evolved from the voice of our members. MXM has truly been a game changer for us.”
Greg Lawrence
The Dynamic Fitness
We’ve been utilizing MXM for a little over a year now and it’s truly been a transformative experience for us.
Alan Loyd
Beacon Health Systems
The MXM team was extremely supportive and thorough throughout the entire implementation process. They made adjustments to meet the needs of our business and were easily accessible for questions. They were very clear and available throughout the training process. Their support made this new way of operating for us seamless.
Aurea Rivera
May Center for Health, Fitness & Sport
We have been able to use the data from MXM to make process improvements throughout the entire club. Because of MXM we have realized the need to alter staffing hours or cleaning times and we have added to some of our checklists to solve the issues that are truly important to our members.
Because our managers are engaged in MXM daily, the pulse of the club is always at the forefront of their thoughts and they are making the necessary adjustments to help retain our current member base.
Our Operations Managers utilize the cleanliness and fitness equipment scores to keep them aware of what the member needs are. They make their responses to reviews personal and let the members know how their specific input has changed the way the we operate our clubs.
Thanks MXM, we really appreciate your partnership!
Ross Venere
425 Fitness
MXM has been a game changer for us since 2012. When we started using their survey services, we were mildly shocked at the apparent disconnect we had with our members experience at our clubs. Using MXM radically improved our member service delivery and our team culture. It made us better and it still does, each and every day. Of all the management tools, metrics, and reports we use to successfully run our clubs, MXM is the one I value most to tell me how we’re really doing.
Rick Beusman
Saw Mill Club

Webinar Series

There's Money in Your Member Experience

Next Episode

Part 3: Money on the Balance Sheet

Thursday - April 14th

1:00pm EST

Joining MXMetrics CEO Blair McHaney will be Matt Remick, and Jenny Hymer. This is part 3 in our "Money Framework" series. This month's topic for is "Money on the Balance Sheet." You'll learn strategies to drive process improvements that correlate to increases in revenue generation. Register for the next Webinar, and watch our previous episodes in the series now!