Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair McHaney
CEO & President of MXM

May 10, 2021
The Gyms Act: What All Fitness Leaders Need to Know About HR-890 and Why You Should Care

Here’s the latest update on HR-890 (The Gyms Act):  In the Industry, leaders have a goal of recruiting 200 co-sponsors. This began in mid-February and received the support of 14 co-sponsors almost immediately. Today, The Gyms Act has acquired 95 cosponsors, but during my talk with Rachel, there were 76 cosponsors signed (60 Democrat; 16 […]

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February 18, 2021
Operations Is Always Marketing

Marketing is never Operations, but Operations is always Marketing. For marketing efforts, there are a lot of new technologies coming out that will help you optimize how you market yourself on digital platforms.  As we all look to “Bounce Back” in the latter part of this 2021, there will be so many opportunities to market […]

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February 5, 2021
Initiative, Creativity, Passion

Think about your 2021 "Bounce Back" and the role your employees play.  As leader, you can only define strategy and HOPEFULLY create the conditions in which your team thrive and succeed. I want you to put effort into thinking about why your teams would want to perform at the highest levels to help you win […]

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January 27, 2021
Work Inside-Out - Get Better Reviews!

A New Year - A New Opportunity 2020 sucked. Period. But if you were paying attention, the lessons of 2020 should have taught you much about yourself and your business - good and bad. The model of how a gym is built, how a gym sells memberships, how a gym listens to its members - […]

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January 19, 2021
How a Gold's Gym Uses Reviews to Improve its Member Experience

Your customers have to feel your member experience. That everything is designed with the customer in mind - the processes, the policies, etc. There is a great example of operationalizing the member experience taking place at Gold's Gym down in El Paso, TX.

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November 18, 2020
Fitness Industry Best Practices - Great optics?

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. It's a little bit surreal here on November 18th, again sitting in one of our gyms...empty. I started these videos back in March around the 16th. I was talking to you from an empty gym then as well and talking about how long people should be planning. You […]

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October 26, 2020
Start With Easy...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, just finished my 1,463rd consecutive day of exercise. We've been talking about return on investment, return on experience, return on investment on your member experience management system and processes and people. You know you start, by doing the very easy tasks and the very easy tasks get immediate […]

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October 14, 2020
ROX - Return On Experience

(VIDEO TRANSLATION): Hi! Blair here with MXM at one of our two Clubs, Worx Of Wenatchee Valley, just finished my workout and we are going on four weeks of being open and we'll start sharing some numbers from our own clubs and see how those compare with everybody out there. We were shut 181 days […]

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October 7, 2020
Three Weeks In!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. It's been awhile since I've done one of these, we've been busy reopening one of our clubs. We are three weeks into reopening and the feedback has been phenomenal. I of course am making it a point to work at it in our own clubs and have myself […]

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September 10, 2020
A Bit of a Rant!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I have to hold this stretch for 90 seconds so I thought I'd shoot this video. A little different tact this morning...this one is a bit of a rant and I don't know, how many of you and I hope not very many, read Jillian Michaels piece in […]

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