Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

April 15, 2020
5 Key Improvements Needed To Reopen

(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM. In looking at the thousands and thousands of comments coming in from the 100’s of clubs using our shutdown survey, there are five key areas in which every club must improve in the eyes of the customers. I’ll just hit the wavetops on those five in this […]

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April 14, 2020
Beyond NPS (or even just getting good reviews)

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and with over 500 pieces of feedback on the shutdown for our own two clubs, Worx of Wenatchee Valley, we just sent a letter out last night to all members highlighting fifteen changes in policies, processes, procedures that we’re putting in place. Also posting that on our social […]

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April 13, 2020
Your New Value Added Program

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I wanna give you some insight that I’ve gotten from looking at all the shutdown responses coming in from clubs all over and I would couch it like this, your cleaning and sanitizing processes is the new value-added programing. In other words, you know, you have programming like […]

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April 10, 2020
200 Clubs And Counting!

(VIDEO TRANSCRIPTION): Blair here with MXM. We’ve had over 200 companies now using our shutdown survey and the feedback from members is amazing, both on what they want to see changed in the club and sort of what the public is going to be comfortable with at large when business reopen. A couple of things […]

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April 9, 2020
Four Layers of Value

(VIDEO TRANSCRIPTION): Hi, Blair here. CEO of MXM. We’re just through our second round of getting feedback from our members using the Shutdown Survey and the metrics that we think are so important to understand right now. Once you come back we have another free product for you, once you start opening again. It’s called […]

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April 8, 2020
Compliance Ambassadors

(VIDEO TRANSCRIPTION): Hey. Blair here. CEO of MXM and as I’m looking at all the feedback coming in from over 200 clubs now and some of them, I would say, are some of the best operators in the world, collecting feedback during the shutdown using our free, free to anybody survey. It seems we all […]

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April 7, 2020
Voice Of Customer

(VIDEO TRANSCRIPTION): Hey again, this is Blair McHaney, CEO of MXM. I want to go over the Shutdown Survey results a little bit here. We’ve already sent out one round for our two local clubs and last night we sent out our second round, looking for even more feedback and we’ve been incredibly surprised and […]

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April 6, 2020
The Loudest Noise

(VIDEO TRANSCRIPTION): Hey there, Blair here from MXM. Sitting in our east Wenatchee gym this time just to give you a little variety. We’re kind of torn up over here, uh, doing a bunch of projects like I’m sure you all are. Make sure you pay attention to those ceilings by the way. When redoing […]

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April 3, 2020
Message To The Fitness Industry

(VIDEO TRANSCRIPTION): Hi! You guys know me as the CEO of MXM, but you also know that I’m a club owner and have been a club owner for almost 40 years. In those 40 years, there have been other crises. For instance, the 2008 financial crisis. We barely made it through that crisis. I know […]

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April 2, 2020
Time To Up The Ante

(VIDEO TRANSCRIPTION): Hi! Blair here, CEO of MXM in our Wenatchee location, I keep working out in our Wenatchee location because it’s closer to my house. Worx of Wenatchee Valley but in talking to you about the Shutdown feedback that we’re getting in our clubs, as of this morning we’ve had 43 companies already sign […]

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