To be a Five 9s Award winner, you need to have an industry-best Member Experience. It’s not easy to win a Five 9s Award, as you need to score a nine in at least five categories - all of the requirements are listed below.  MXMetrics selected the winners based upon two criteria:  The club must […]

Written by Fitness Industry Expert Tina Carroll of Carroll Consultants. We all know that members now have high expectations as COVID-19 restrictions are loosened and the world begins to open back up. And as an MXMetrics customer, you see the feedback your members are providing. This feedback is SO much more than just the Net Promoter […]

The fitness industry today is completely different from what it was in 2019 and what it will be in 2022. Rapid changes have hit our industry non-stop- but now we’re on an upward trajectory. To better understand these changes and how our industry will continue to evolve, Blair McHaney, President and CEO of MXMetrics and […]

Both individual Clubs and dedicated fitness members have experienced setbacks since the outbreak of the COVID-19 pandemic. Now, as the Fitness Industry and its members are Bouncing Back, it’s important to find creative ways to get your Club back on its feet. One way to start working towards your Club’s goals is to utilize your […]

The pandemic has forced all of us operators to have to do more with less. Whether it’s staffing, sales, marketing, etc, cutbacks have forced us to realign our resources and get creative.  Here’s an example: you have to keep costs low, but you also truly need to have a salesperson available every hour you are […]

While most of us all face different types of adversity in business, many Gym Operators currently are battling the same problem: Frozen Memberships.  “We have so many members who are still on freeze” is a comment I hear frequently from fitness industry executives. “How can we get more of them reactivated?”.   One option, of course, […]

Trends that were taking place before COVID have been accelerated as a result of the pandemic according to Blair McHaney, CEO of MXMetrics, in a recent discussion with Club Solutions Magazine. Fitness technology such as Peleton, Apple, and online content have been relied upon heavily by consumers. During this time, gyms and fitness clubs were […]

(VIDEO TRANSCRIPTION): Hi there! Blair here with MXM. Still taking you through our Member Experience Manual. Right now we are focused on our Nine Freedoms and Obligations. This is all about empowering front lines to deliver a very memorable member experience. Number 1 and 9, think of those as the ends of the field. Number […]

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, we've been talking for a while about VUCA, volatility, uncertainty complexity and ambiguity. Volatility, "the how fast things are changing", that's a lot of dynamics happening and those dynamics interact in different ways and that's the complexity. Two dynamics right now are social unrest and the pandemic and […]

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and we’ve been talking about VUCA, Volatility, Uncertainty, Complexity and Ambiguity, I’m going to give you a real example here. One of our customers that was using the Shutdown Feedback System, took the main themes and made lots of changes around those themes. They were closed just a […]