Member Experience

We want to help your fitness club member experience to be the best it can be. Our collection of member experience blog articles are intended to help you provide exceptional member experiences.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

September 15, 2021
Gym Operators: Your Member Experience is Enhanced by Tech

Guest Author: Bill McBride, President & CEO at Active Wellness Of course, being a technology company built specifically for the fitness industry means that we believe strongly that gyms should embrace technology as a way to improve business outcomes and processes. Fitness Industry expert Bill McBride, President & CEO at Active Wellness, recently gave a […]

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June 17, 2021
Image is Everything: Re-brand your Health Club with an Exceptional Member Experience

Club operators know that image is everything. It’s arguably more important today than it’s ever been before. Your brand is tied to its image, and its image is tied to your Member Experience. The way your members -- and the rest of the community -- view your gym has a huge impact on the success […]

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May 12, 2021
Decisions with Data: 4 Steps Fitness Club Operators Can Take to Optimize Operations by Utilizing Member Feedback

As Fitness Industry Leaders, you don’t have to be a data analyst in order to reap the benefits of data.  According to Blair McHaney, CEO of MXMetrics, in a recent interview with Club Solutions, data doesn’t have to be scary. In fact, you should be using your data every day in order to make decisions […]

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May 8, 2021
Mask On, Mask Off: What Every Gym Owner and Operator Needs to Know About Changing Masking Policies

Club owners have had to make incredible adjustments this last year, ranging from capacity limits to mandatory closings. Mask mandates have been a hot topic in the industry as concerns arise over comfort and safety from members.  Fitness professionals don’t want to be seen as the “mask police” but also have a duty to help […]

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May 6, 2021
The MXMetrics Monthly- May 2021

Welcome to the MXMetrics Monthly -- a once-a-month look at Fitness Industry news, Operator Insights and Pathways to Innovation. Here we’ll take a deeper dive into what is changing in our industry and how we can continue to change with it. Keep reading for more insights from trusted Industry Members and our very own MXMetrics […]

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April 23, 2021
3 Keys to Reactivating Frozen Memberships as COVID Relents

While most of us all face different types of adversity in business, many Gym Operators currently are battling the same problem: Frozen Memberships.  “We have so many members who are still on freeze” is a comment I hear frequently from fitness industry executives. “How can we get more of them reactivated?”.   One option, of course, […]

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July 17, 2020
North American Visits to Virus Registry

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Yesterday, I talked about a registry we are starting in order to collect data from all over the country. We'll release that data today and we're trying to create a North American Registry, if you will, of a visits to virus ratio. The first round that we did, […]

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July 16, 2020
Tracking COVID-19

(VIDEO TRANSCRIPTION): Hi there, Blair here with MXM. It's a little different topic today. We've created reporting system for reporting your total checkins since you've reopened. Then if you have to shut down again, you'll have record of all your checkins while you were open and also the number of COVID-19 cases that you can […]

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July 15, 2020
Customer Service vs. Experience

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. If you hear any screeching in the background it's because a couple of our trainers this morning are here because we did our first outdoor team training we are allowed to do. And they got to see some of their customers back for the first time. They've been […]

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July 13, 2020
TPIFOMIM

(VIDEO TRANSLATION): Hi, Blair here with MXM. Been taking you through our member experience manual that we use for our two clubs up here in Central Washington, WORX of Wenatchee Valley. WORX stands for Work Out Prescription and some of the concepts in the experience manual. The idea behind concepts is that if you can […]

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