Member Retention

Member retention is vital for your fitness club. Our collection of fitness club member retention articles are written to help you retain your member base.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

May 12, 2021
Decisions with Data: 4 Steps Fitness Club Operators Can Take to Optimize Operations by Utilizing Member Feedback

As Fitness Industry Leaders, you don’t have to be a data analyst in order to reap the benefits of data.  According to Blair McHaney, CEO of MXMetrics, in a recent interview with Club Solutions, data doesn’t have to be scary. In fact, you should be using your data every day in order to make decisions […]

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July 17, 2020
North American Visits to Virus Registry

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Yesterday, I talked about a registry we are starting in order to collect data from all over the country. We'll release that data today and we're trying to create a North American Registry, if you will, of a visits to virus ratio. The first round that we did, […]

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July 16, 2020
Tracking COVID-19

(VIDEO TRANSCRIPTION): Hi there, Blair here with MXM. It's a little different topic today. We've created reporting system for reporting your total checkins since you've reopened. Then if you have to shut down again, you'll have record of all your checkins while you were open and also the number of COVID-19 cases that you can […]

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July 3, 2020
Have Fun and Be Excellent

(VIDEO TRANSLATION): Hi, Blair here with MXM, been rolling through our Member Experience Manual and how to create great front lines for delivering a phenomenal member experience. Going through our nine freedoms and obligations, we are on number 6. Quickly, so far they are: You are free to do whatever you think you need you […]

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July 1, 2020
Speak Up!!

(VIDEO TRANSCRIPTION): Hi there, Blair here with MXM. I've been going through some of the concepts we use to achieve best in class net promoter score, best in class staff friendliness scores. While being shutdown, our trailing 90 day staff friendliness scores, on every touch point, has a 9.3 as the lowest touchpoint. Highest was […]

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June 26, 2020
The Power of YES!!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I've been talking about our Member Experience Manual and the education that we do around it and the whole point of all that education and teaching what I've called is the Core Logic of the organization, Vision, Mission, Values. Now we're going to start talking about Freedoms and […]

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June 16, 2020
If you are not....you should!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I want to talk to you a little bit about the free Reopen Feedback System and it's highest and best use. What we've done is we've set up sampling on that to get a lot of responses right away so that when you go into that incredibly real […]

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June 10, 2020
Real Customer Example

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and we’ve been talking about VUCA, Volatility, Uncertainty, Complexity and Ambiguity, I’m going to give you a real example here. One of our customers that was using the Shutdown Feedback System, took the main themes and made lots of changes around those themes. They were closed just a […]

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June 5, 2020
If You Want To Sing, Sing!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM! I’ve started to reintroduce this concept of V.U.C.A. I’m going to really lean on this for a while, because Volatility, Uncertainty, Complexity and Ambiguity have always been there in our business but they are there now, much stronger than ever before with what’s happening coming out of this […]

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June 4, 2020
V.U.C.A

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I’m wearing my Worx of Wenatchee Valley sweatshirt.  You might notice a similarity between the Worx logo and the MXM logo. That’s because they share so many of the same ideas about vision, values, and customer experience. In fact, so much of what we do at MXM is informed […]

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