"As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights! Am I right?

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Blair
Blair McHaney, 
CEO & President of MXM

11/18/20

Fitness Industry Best Practices - Great optics?



10/16/20

START WITH EASY

10/14/20

ROX - RETURN ON EXPERIENCE

10/7/20

3 WEEKS IN!

9/10/20

A BIT OF A RANT!

9/9/20

INNOVATION IS NOT INVENTION

9/8/20

KEY ELEMENTS OF INNOVATION

9/4/20

IHRSA INNOVATION SUMMIT, 9/17

9/1/20

BONUS TOPIC: STAFF FRIENDLINESS

8/31/2020

EXCUSE ME, I HAVE A RESERVATION...

8/28/2020

TBA

8/25/2020

OUR AIR IS THE BEST!

8/26/2020

YEAR ROUND OUTDOOR TRAINING!

8/25/2020

OUR AIR IS THE BEST!

8/24/2020

GLOBALLY, NATIONALLY AND IN YOUR HOMETOWN.

8/20/2020

COMMUNICATE THAT GYMS ARE SAFE!

8/17/2020

ADVANCED MEMBER PROFILING

8/14/2020

NOT JUST A SPIN. IT'S REALITY

8/13/2020

687 BABY BLANKETS

8/11/2020

tHE FINAL NUMBERS...V2V RATIO

8/7/2020

LESS THAN 5 OCCURRENCES PER 1000,000 VISITS!

8/6/2020

MXM REVIEW GENERATOR

8/5/2020

3 ROI TOOLS TO START THE THAW

8/4/2020

BATTLE ON ALL FRONTS!

8/3/2020

#gymsaresafe (JUST CHECK THE NUMBERS)

7/31/2020

VISITS TO VIRUS UPDATE

7/29/20

FORM AN ALLIANCE OR JOIN ONE

7/28/2020

VISITS TO VIRUS UPDATE

7/24/20

WA PHASE ROLLBACKS AND VISITS TO VIRUS RATION

7/23/2020

VISITS TO VIRUS UPDATE

7/22/20

WE NEED MORE PARTICIPATION

7/21/2020

THE INDUSTRY NEEDS YOUR HELP!

7/20/20

VISITS TO VIRUS REGISTRY - SIGN UP NOW!

7/15/2020

NORTH AMERICAN VISITS TO VIRUS REGISTRY

7/13/20

TPIFOMIM

7/9/2020

HEALTH CLUB DATA SUPPORTS REOPENING

7/6/20

VOLUNTEER COMMITMENTS

7/3/2020

HAVE FUN AND BE EXCELLENT!

7/1/2020

SPEAK UP!!

6/30/2020

HELP AND BE HELPED

6/29/2020

FREEDOM TO CHALLENGE PROCESS, POLICY OR SYSTEM

6/26/2020

THE POWER OF YES!!

6/23/2020

THE 5TH EDITION

6/22/2020

M&M CARDS

6/19/2020

THE LAST DETAILS

6/18/2020

IMPACT ROI WITH MXM

6/17/20

BEST AND NEXT PRACTICES

6/16/20

IF YOU ARE NOT, YOU SHOULD

6/15/20

PHASE 1.5 WHAT?

6/12/20

1,266 DAYS

6/11/20

CANARIES IN THE MINE SHAFT

6/10/20

REAL CUSTOMER EXAMPLE

6/9/20

TWO STRATEGIES FOR DEALING WITH VUCA

6/8/20

A MORE AGILE APPROACH TO BUSINESS

6/5/20

IF YOU WANT TO SING, SING!

6/4/20

V.U.C.A.

6/3/20

STRONG BELIEFS FORMED MXM

6/2/20

INNOVATE ON 'CODES OF CONDUCT'

6/1/20

STEVEN A. SMITH & MARCUS SPEARS ON RIOTS....

5/29/20

SOCIAL PROPRIOCEPTION

5/27/20

A PERMANENT IMPRINT

5/26/20

RESPONDING TO MEMBER FEEDBACK

5/22/20

TBA

5/21/20

3 WAYS TO CREATE CHANGE

5/20/20

INPUTS OF INCREASING 
MEMBER LOYALTY

5/19/20

pREDICTABILITY IRRATIONAL

5/18/20

THREE WAYS TO IMPACT YOUR NPS

5/15/20

REOPENING HAS BEGUN!

5/14/20

DAY ONE...CUSTOMER ONE!

5/13/20

DEMYSTIFYING THE MEMBER EXPERIENCE

5/12/20

BE THE CUSTOMER EXPERIENCE BENCHMARK

5/11/20

tHREE WAYS TO IMPROVE EXPERIENCE

5/8/20

ARE YOUR POLICIES FOR YOUR MEMBERS?

5/7/20

EXPERIENCE IS THE LEADING INDICATOR!

5/6/20

RESTART FEEDBACK SYSTEM

5/5/20

UNDERSTAND WHY YOUR 
 MEMBER HIRED YOU

5/4/20

35% OF MEMBERS ARE SAYING...

5/1/20

UNDERSTAND WHY YOUR 
 MEMBER HIRED YOU

4/30/20

'JOBS TO BE DONE' - AFICIONADO

4/29/20

2 IDEAS FROM TOP CLUB OPERATORS

4/28/20

LIGHT SPEED LEARNING

4/27/20

yOUR CUSTOMER VOICE IS POWERFUL!

4/24/20

NO HUGS, NO HANDSHAKES, NO SMILES

4/23/20

JOURNEY MAPPING (DON'T JUST USE 
A WHITEBOARD!!)

4/22/20

STRATEGY #5: BEST IN CLASS? HOW WILL THEY KNOW?

4/21/20

STRATEGY #4: GET THAT HAND SANITIZER EVERYWHERE!!!

4/20/20

STRATEGY #3:  YOUR NEW PROCESS AND POLICIES MUST BE EVERYWHERE!

4/17/20

STRATEGY #2: EVERY STAFF MEMBER MUST BE A COMPLIANCE AMBASSADOR

4/16/20

STRATEGY #1: EVERY MEMBER MUST BECOME AN EXTENSION OF HOUSEKEEPING

4/15/20

5 KEY IMPROVEMENTS 
NEEDED TO REOPEN

4/14/20

BEYOND NPS 

4/13/20

YOUR NEW VALUE ADDED PROGRAM

4/10/20

200 CLUBS AND COUNTING!

4/9/20

4 LAYERS OF VALUE

4/8/20

COMPLIANCE ABASSADORS

4/7/20

VOICE OF CUSTOMER

4/6/20

THE LOUDEST NOISE

4/3/20

MESSAGE TO THE FITNESS INDUSTRY

4/2/20

TIME TO UP THE ANTE

4/1/20

WEBINAR ON FRIDAY!

3/31/20

DON'T BE AFRAID

3/30/20

RESET OF THE FITNESS INDUSTRY

3/28/20

FREE SURVEY FOR THE INDUSTRY

3/27/20

LETS SUPPORT IHRSA

3/26/20

SHUTDOWN SURVEY

3/25/20

JOURNEY MAPPING POST COVID-19

3/24/20

TOP MEMBER FEEDBACK THEMES

3/23/20

MXM IDEA LAB

3/20/20

LETS SURVIVE COVID-19

3/19/20

MXM IS HERE TO HELP

3/18/20

SOCIAL PROXIMATING

Learn Your Club's NPS - MXM - Member Experience Management Software
Copyright 2020 - MXM
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