Meet Our Team

How do I help our customers create loyalty with theirs?
It is fair to say that I am obsessed with how companies make more money by building customer loyalty.  I have been SO lucky to be in the fitness business since 1983 as a club owner, in the Operational Customer Experience Management business as a student, teacher and practitioner, and in technology as the (former) VP of Strategic Initiatives for Medallia.
As President of the company I LOVE to teach best practices, learn “next” practices and to innovate on everything in club organizations.  That is the virtuous cycle that keeps us moving forward and keep our customers on the leading edge for member experience and building loyalty.
How do I like to spend my time outside of MXM?
I workout.  Every day.  A rest day means mild cardio to recuperate.  Haven’t missed a week of working out in 44 years.
I build.  I started life as a journeyman carpenter and still love to build!
I golf.  Not well and not often enough.  But when you already exercise every day you get to make New Year’s resolutions like – “I promise to golf more this year!”
I like it outside.  Would rather be outside than inside doing ANYTHING.


Wenatchee, WA

How do I help our customers create loyalty with theirs?
As a gym owner, former Boeing attorney, and as a business entrepreneur I am passionate about customer experience and how it can make or break your bottom line. Knowing that we help businesses improve the customers’ experiences while having fun and enjoying the business side of business is why I keep doing what I do every day.

How do I like to spend my time outside of MXM?
I have too many hobbies to name but mostly I love to spend time with my daughters, my wife, and my dogs.


I’m excited to be joining the MXM team and having the opportunity to learn from proven leaders in the Member Experience space. This new role actually brings me back to my fitness industry roots, where my first job was working front desk and slinging protein shakes at our Worx Wenatchee clubs. My wife and I currently live in the Seattle area, but are both Wenatchee natives and look forward to spending more time back in our hometown. I grew up surrounded by small business owners and recognized from an early age the importance overall customer experience has on a company’s long term success. I look forward to bringing my finance and strategy background to the growing MXM team and making my impact in defeating member experience mediocrity.


Director of Finance
Wenatchee, WA

How do I help our customers create loyalty with theirs?
After over 18 years as GM for 2 successful (NPS) clubs, I bring that knowledge and experience to our customers. Our passion for the fitness business is shared with all of our customers and we take pride in helping their members experience fitness in a business that is friendly, clean, and where the member is number one.

How do I like to spend my time outside of MXM?
I love spending time with my kids as much as possible. My hubs and I enjoy the outdoors (his passion is anything involving a motor, mine is anything that requires muscle & lung power) by taking Moto on hikes, playing on the river, just being outside and of course working out and trying to stay on top of the MyZone leaderboard.


VP of Customer Loyalty
Wenatchee, WA

How do I help our customers create loyalty with theirs?
I help our customers by providing timely support and help them to get the answers they need any time they have questions. Our team is focused on providing stellar customer experiences so our customers can focus on doing the same for theirs.

How do I like to spend my time outside of MXM?
I love to play with my family and four-legged animals! From playing in the snow on skis (both alpine and XC) to rafting whitewater down the rivers, hiking, riding horses, biking and swimming in beautiful Lake Chelan are some of my favorite past times.


Manager & Customer Support
Wenatchee, WA

How Do I help our customers create loyalty with theirs? I am passionate about empowering our customers to improve the member experience. The ultimate goal is to make the experience in fitness the best it can possibly be so that more people find themselves looking forward to moving more, feeling better and having more fun!

How do I like to spend my time outside of MXM?
I enjoy live music, trivia and theatre. I also find joy in walking my dog and trying to keep up with my three 17-year-old daughters.


Program Solutions Director
Wenatchee, WA

How do I help our customers create loyalty with theirs?
I am a tech enthusiast with a degree in architecture and a background in graphics and animation. I love to problem solve, and help people learn new software. I joined the MXM team in 2018 to provide platform support, data coordination, and overall system improvements.

How do I like to spend my time outside of MXM?
Outside of work, I enjoy hiking, photography, tinkering with code, and spending time with my family..


Program Solutions
Wenatchee, WA
I am joining MXM after a couple of years in the produce business selling Apples, Pears and Cherries. I worked as Walmart & Sam's Club account manager at Stemilt Growers. At MXM I will be using my experience in the fitness industry to help our customers earn an ROI managing their member experience. I love the fitness industry and want to see this industry thrive for decades to come. 

I live in beautiful Leavenworth, WA with my wife, three children, two dogs and a cat. We spend our free time hiking, biking, skiing and every activity you can do living in the mountains. Family life keeps us in constant motion living life to the fullest.


Customer Success Expert
Wenatchee, WA
I started my career in the healthcare industry and collegiate strength coaching when I lived in Montana where I was born and raised. I moved to Seattle where I jumped into the health club business. I’ve even worked for a fitness equipment manufacturer before working for Blair McHaney at his two clubs for the last 11 years.
Recently, I made the move to be part of the Customer Success Team at MXM. For the last seven years, I have had a daily focus on the MXM platform as the General Manager of both facilities. I am a true believer in the insight and value the platform offers the fitness industry because I’ve lived it. I love to teach so this is perfect fit to help our customers learn the usefulness of the MXM service.
When I’m not working, I’m a husband to an amazing wife and father of 4 awesome kids ranging from 16 to 3 years of age! Though I don’t have ton of free time, I love riding my Harley and coaching/watching my kid’s sports.


Senior Customer Success Manager
Wenatchee, WA
I’m more than ecstatic to be a part of the growing MXM family! After over 12 years in the Member Management Software portion of the Fitness Industry and getting to know the MXM leadership team, I’m so happy to be a part of this team and continue to be a part of such an impactful organization. There is so much value in understanding your members and taking actions to make sure they are taken care of. Looking forward to helping Defeat Mediocrity!

I live in Denver, CO with my amazing wife and 2 little ladies! Anyone who knows me, knows my world revolves around my family and that my daughters have me wrapped around their fingers! I love pretty much anything outdoors and sports related, especially Tennis, Golf, Football, Hockey, Martial Arts, Fishing, Snowmobiling and Ice Fishing.


Head of Major Accounts
Denver, CO
I help our customers by providing “ Happy to help" support & by improving the MXM platform to make it the best customer experience management program that I can for clubs. I love technology and finding new ways to improve how our customers interact and track the experiences of their own customers. I am inspired daily on the dedication that our entire company has to becoming the best experts that we can in customer experience management for the fitness industry.


Product Specialist
Wenatchee, WA
I was formerly a librarian and I worked in libraries for 14 years. I love helping people and providing them with information and support they need to get the best out of life. I decided to switch careers to something that still does those things but provides a challenging and stimulating puzzle, which is why I am currently working on the Product team at MXM. I moved from Alamogordo, New Mexico to Wenatchee, Washington in January of 2020 am very happy with my decision even if it means that I had to get used to living in a cold climate after years of living in the desert. I love working with our whole team and working with product team to create and maintain our great product for our clients.


Product Specialist
Wenatchee, WA

How do I help our customers create loyalty with theirs?
Well, as you can see, I am so incredibly handsome and hard to resist. Moreover (I like words like that because the cat doesn’t understand them), when you pet my head, rub my ears and scratch my belly, your day will get better. Mine too. 

As Director of Human Emotions, I focus my daily activities around reminding everyone not to take themselves too seriously and that when the stress is high, and the Teams’ minds are starting to seize-up, the best thing they can do is to play…with me. In fact, the reason you all get such good service is because I am here working so hard to keep the team smiling. 

How do I like to spend my time outside of MXM?
Roll in all that white cold stuff on the ground in winter – or the brown gooey stuff by the water, well… I just like to roll in stuff. Chase things. Play with my coyote friends. I am also working on a genetic project that would allow me to grow an opposable thumb…then I will never get locked in the house again.


Director of Human Emotions

"It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed." 

– Charles Darwin

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