Dale is an expert in helping businesses achieve positive business results from customer experience management and the Net Promoter System. Over the last 15 years Dale has helped businesses of all sizes in industries including financial services, manufacturing, telecommunications, real estate and technology adopt and achieve results from an operational approach to customer experience management. Prior to joining MXM, Dale spent 8 years at Medallia, a leading provider of customer experience management software and MXM’s primary technology partner. Prior to Medallia, Dale worked at Satmetrix, CustomerSat, and a variety of Silicon Valley businesses, large and small. 

Dale has an MBA from the University of California at Berkeley and a BA from Whitman College. He holds dual residency in Wenatchee, Washington and Pacifica, CA.

I started my career in the healthcare industry and collegiate strength coaching when I lived in Montana where I was born and raised. I moved to Seattle where I jumped into the health club business. I’ve even worked for a fitness equipment manufacturer before working for Blair McHaney at his two clubs for the last 11 years.
Recently, I made the move to be part of the Customer Success Team at MXM. For the last seven years, I have had a daily focus on the MXM platform as the General Manager of both facilities. I am a true believer in the insight and value the platform offers the fitness industry because I’ve lived it. I love to teach so this is perfect fit to help our customers learn the usefulness of the MXM service.
When I’m not working, I’m a husband to an amazing wife and father of 4 awesome kids ranging from 16 to 3 years of age! Though I don’t have ton of free time, I love riding my Harley and coaching/watching my kid’s sports.

Well, as you can see, I am so incredibly handsome and hard to resist. Moreover (I like words like that because the cat doesn’t understand them), when you pet my head, rub my ears and scratch my belly, your day will get better. Mine too. 

As Director of Human Emotions, I focus my daily activities around reminding everyone not to take themselves too seriously and that when the stress is high, and the Teams’ minds are starting to seize-up, the best thing they can do is to play…with me. In fact, the reason you all get such good service is because I am here working so hard to keep the team smiling. 

Roll in all that white cold stuff on the ground in winter – or the brown gooey stuff by the water, well… I just like to roll in stuff. Chase things. Play with my coyote friends. I am also working on a genetic project that would allow me to grow an opposable thumb…then I will never get locked in the house again.