Dale is an expert in helping businesses achieve positive business results from customer experience management and the Net Promoter System. Over the last 15 years Dale has helped businesses of all sizes in industries including financial services, manufacturing, telecommunications, real estate and technology adopt and achieve results from an operational approach to customer experience management. Prior to joining MXM, Dale spent 8 years at Medallia, a leading provider of customer experience management software and MXM’s primary technology partner. Prior to Medallia, Dale worked at Satmetrix, CustomerSat, and a variety of Silicon Valley businesses, large and small. 

Dale has an MBA from the University of California at Berkeley and a BA from Whitman College. He holds dual residency in Wenatchee, Washington and Pacifica, CA.

I am joining MXM after a couple of years in the produce business selling Apples, Pears and Cherries. I worked as Walmart & Sam's Club account manager at Stemilt Growers. At MXM I will be using my experience in the fitness industry to help our customers earn an ROI managing their member experience. I love the fitness industry and want to see this industry thrive for decades to come. 

I live in beautiful Leavenworth, WA with my wife, three children, two dogs and a cat. We spend our free time hiking, biking, skiing and every activity you can do living in the mountains. Family life keeps us in constant motion living life to the fullest.

I started my career in the healthcare industry and collegiate strength coaching when I lived in Montana where I was born and raised. I moved to Seattle where I jumped into the health club business. I’ve even worked for a fitness equipment manufacturer before working for Blair McHaney at his two clubs for the last 11 years.
Recently, I made the move to be part of the Customer Success Team at MXM. For the last seven years, I have had a daily focus on the MXM platform as the General Manager of both facilities. I am a true believer in the insight and value the platform offers the fitness industry because I’ve lived it. I love to teach so this is perfect fit to help our customers learn the usefulness of the MXM service.
When I’m not working, I’m a husband to an amazing wife and father of 4 awesome kids ranging from 16 to 3 years of age! Though I don’t have ton of free time, I love riding my Harley and coaching/watching my kid’s sports.

Fiercely curious, solution-driven and continuously striving for optimum efficiency. I am interested in how things and people work, and how to make them work better! I am passionate about customer service and delivering upon expectations. 

My other passions include sustainability, ecology and outdoor recreation & fitness. My goal is to live like I will die tomorrow, and to allow this sense of urgency to permeate into all aspects of my life.

I help our customers by providing “ Happy to help" support & by improving the MXM platform to make it the best customer experiance management program that I can for clubs. I love technology and finding new ways to improve how our customers interact and track the experiances of their own customers. I am inspired daily on the dedication that our entire company has to becoming the best experts that we can in customer experience management for the fitness industry.

I’m more than ecstatic to be a part of the growing MXM family! After over 12 years in the Member Management Software portion of the Fitness Industry and getting to know the MXM leadership team, I’m so happy to be a part of this team and continue to be a part of such an impactful organization. There is so much value in understanding your members and taking actions to make sure they are taken care of. Looking forward to helping Defeat Mediocrity!

I live in Denver, CO with my amazing wife and 2 little ladies! Anyone who knows me, knows my world revolves around my family and that my daughters have me wrapped around their fingers! I love pretty much anything outdoors and sports related, especially Tennis, Golf, Football, Hockey, Martial Arts, Fishing, Snowmobiling and Ice Fishing.

Well, as you can see, I am so incredibly handsome and hard to resist. Moreover (I like words like that because the cat doesn’t understand them), when you pet my head, rub my ears and scratch my belly, your day will get better. Mine too. 

As Director of Human Emotions, I focus my daily activities around reminding everyone not to take themselves too seriously and that when the stress is high, and the Teams’ minds are starting to seize-up, the best thing they can do is to play…with me. In fact, the reason you all get such good service is because I am here working so hard to keep the team smiling. 

Roll in all that white cold stuff on the ground in winter – or the brown gooey stuff by the water, well… I just like to roll in stuff. Chase things. Play with my coyote friends. I am also working on a genetic project that would allow me to grow an opposable thumb…then I will never get locked in the house again.