Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

August 26, 2020
Our Air Is The Best!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. I have been spending a lot of time in our Reopen Feedback System, we have well over 100,000 pieces of feedback and we have marvelous text analytics and AI that brings these topics to the surface and visualizes the topic so you can drill in and break it […]

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August 20, 2020
Communicate that gyms are safe!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM and I'd just like to follow up on our data for Visits to Virus Ratio, which you'll see a big PR push on that soon. Whether you are open or not, we need to start using this data to rebrand our industry. Some of the same work out […]

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August 15, 2020
Not Just A Spin. It's Reality.

(VIDEO TRANSCRIPTION): HI. Blair here with MXM and we've been talking a lot about the Visits to Virus ratio and the incredibly rare occurrence of COVID-19 coming through clubs or being tracked back to someone who has visited the club in the past two weeks. This certainly demonstrates that the guidance clubs are following and […]

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August 13, 2020
687 Baby Blankets

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Quick story about an employee, a former employee as she is now retired. Her name is Bette and she ran our Kids Clubs for 20+ years or so. During this pandemic, she's in her home, we are in phase 1.5 so Bette is staying home and unable to […]

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August 11, 2020
The Final Numbers...V2V Ratio

(VIDEO TRANSCRIPTION): HI! Blair here with MXM. I'm here, post workout this morning and I have a correction to make on our Visits to Virus Ratio! One of the larger files I had, I was looking at unique visits, instead of checkins. So, the viruses don't change but the numbers do. So here is the […]

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August 7, 2020
Less Than 5 Occurrences Per 100,000 Visits!

(VIDEO TRANSCRIPTION): HI, Blair here, CEO of MXM. Happy Friday! Big numbers to report. 1,422 consecutive days that I've actually worked out without missing a day. That's not the big number though. The big number has to do with our Visits to Virus ratio. We are closing that out today at noon, Pacific Time, in […]

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August 6, 2020
MXM Review Generator

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Yesterday, I started talking about ROI and how to think about your customers that are on freeze and to be coming up with a thaw out strategy. How will you thaw those out...? One of the things I talked about in a Feedback System, is to be using […]

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August 5, 2020
3 ROI Tools to Start the Thaw

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. A couple things today. The Visits to Virus ratio data is being used effectively in a lot of states. More so in some than others, just depends on who you are talking to. We are going to close that out this Friday so that we have one number […]

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August 3, 2020
#gymsaresafe (Just Check The Numbers)

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Some numbers here as of Friday afternoon. 15.8 Million checkins logged from 2,723 locations. 751 cases of COVID-19 called in, not occurred at the club but called in to the club by an employee or a member. That is 21,027 checkins for every one case called in or […]

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July 31, 2020
0.005% Visits to Virus Ratio

(VIDEO TRANSCRIPTION): Hi there, Blair here from MXM. Some numbers for you today...Oh! Here is the first number, today was number 1,315 consecutive days for me of working out. Saturday's and Sunday's are usually about a 30 - 40 minute recovery ride. But 1,315 consecutive days without missing a single day. We've had a lot […]

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July 29, 2020
Form An Alliance! Or Join One...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and yesterday I was talking about hopefully we'll get an alliance in every state. Remember we need to be respectful of our vendors, respectful of their balance sheets, our balance sheets, and our customers balance sheets. I can tell you that in the state of WA, even though […]

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July 28, 2020
The Governor's Task Force is Listening!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Don't you wish we could all just be doing business? I mean I wish my clubs were open and we could have people in. I wish at MXM, we were just out there talking to you, post IHRSA and talking to you about using technology and strategy to […]

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