Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.
As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?
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Blair McHaney
CEO & President of MXM
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and the last five videos were about five key areas that we are seeing about gyms as gyms have really kind of reinvented themselves around the mandates and around safety for their members. I went through those five areas saying that there was a huge amount of the […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, we've been talking about what members love since clubs have reopened. We are using our text analytics to dig into those topics. Anytime you start to see "love" come up this much, you really need to understand what the customer or member is saying that they love. A […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I'm talking about areas to innovate based on what we are seeing that customers love. I have five and this is the third one I'll go over. These are five areas where our industry really innovated while we were shut down. Now members are coming back in, our […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. So we are starting to talk about this topic of love that we are seeing in members as they return to the clubs that reopen. Again that's the biggest topic in text analytics. So we've been drilling into those topics so we can find out what they love […]
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. I have been spending a lot of time in our Reopen Feedback System, we have well over 100,000 pieces of feedback and we have marvelous text analytics and AI that brings these topics to the surface and visualizes the topic so you can drill in and break it […]
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM and I'd just like to follow up on our data for Visits to Virus Ratio, which you'll see a big PR push on that soon. Whether you are open or not, we need to start using this data to rebrand our industry. Some of the same work out […]
(VIDEO TRANSCRIPTION): HI. Blair here with MXM and we've been talking a lot about the Visits to Virus ratio and the incredibly rare occurrence of COVID-19 coming through clubs or being tracked back to someone who has visited the club in the past two weeks. This certainly demonstrates that the guidance clubs are following and […]
(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Quick story about an employee, a former employee as she is now retired. Her name is Bette and she ran our Kids Clubs for 20+ years or so. During this pandemic, she's in her home, we are in phase 1.5 so Bette is staying home and unable to […]
(VIDEO TRANSCRIPTION): HI! Blair here with MXM. I'm here, post workout this morning and I have a correction to make on our Visits to Virus Ratio! One of the larger files I had, I was looking at unique visits, instead of checkins. So, the viruses don't change but the numbers do. So here is the […]
(VIDEO TRANSCRIPTION): HI, Blair here, CEO of MXM. Happy Friday! Big numbers to report. 1,422 consecutive days that I've actually worked out without missing a day. That's not the big number though. The big number has to do with our Visits to Virus ratio. We are closing that out today at noon, Pacific Time, in […]
(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Yesterday, I started talking about ROI and how to think about your customers that are on freeze and to be coming up with a thaw out strategy. How will you thaw those out...? One of the things I talked about in a Feedback System, is to be using […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. A couple things today. The Visits to Virus ratio data is being used effectively in a lot of states. More so in some than others, just depends on who you are talking to. We are going to close that out this Friday so that we have one number […]
