Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

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August 11, 2020
The Final Numbers...V2V Ratio

(VIDEO TRANSCRIPTION): HI! Blair here with MXM. I'm here, post workout this morning and I have a correction to make on our Visits to Virus Ratio! One of the larger files I had, I was looking at unique visits, instead of checkins. So, the viruses don't change but the numbers do. So here is the […]

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August 7, 2020
Less Than 5 Occurrences Per 100,000 Visits!

(VIDEO TRANSCRIPTION): HI, Blair here, CEO of MXM. Happy Friday! Big numbers to report. 1,422 consecutive days that I've actually worked out without missing a day. That's not the big number though. The big number has to do with our Visits to Virus ratio. We are closing that out today at noon, Pacific Time, in […]

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August 6, 2020
MXM Review Generator

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Yesterday, I started talking about ROI and how to think about your customers that are on freeze and to be coming up with a thaw out strategy. How will you thaw those out...? One of the things I talked about in a Feedback System, is to be using […]

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August 5, 2020
3 ROI Tools to Start the Thaw

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. A couple things today. The Visits to Virus ratio data is being used effectively in a lot of states. More so in some than others, just depends on who you are talking to. We are going to close that out this Friday so that we have one number […]

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August 3, 2020
#gymsaresafe (Just Check The Numbers)

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Some numbers here as of Friday afternoon. 15.8 Million checkins logged from 2,723 locations. 751 cases of COVID-19 called in, not occurred at the club but called in to the club by an employee or a member. That is 21,027 checkins for every one case called in or […]

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July 31, 2020
0.005% Visits to Virus Ratio

(VIDEO TRANSCRIPTION): Hi there, Blair here from MXM. Some numbers for you today...Oh! Here is the first number, today was number 1,315 consecutive days for me of working out. Saturday's and Sunday's are usually about a 30 - 40 minute recovery ride. But 1,315 consecutive days without missing a single day. We've had a lot […]

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July 29, 2020
Form An Alliance! Or Join One...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and yesterday I was talking about hopefully we'll get an alliance in every state. Remember we need to be respectful of our vendors, respectful of their balance sheets, our balance sheets, and our customers balance sheets. I can tell you that in the state of WA, even though […]

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July 28, 2020
The Governor's Task Force is Listening!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Don't you wish we could all just be doing business? I mean I wish my clubs were open and we could have people in. I wish at MXM, we were just out there talking to you, post IHRSA and talking to you about using technology and strategy to […]

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July 24, 2020
WA Phase Rollbacks and Visits to Virus Ratio

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. I'm doing this video a little different today. I'm in our Wentachee location here, you can see it's still empty. Yesterday, in the state of WA, Gov. Inslee made the decision to kind of roll back phases. So any counties that were in Phase 3 are not getting […]

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July 23, 2020
Visits To Virus Update

(VIDEO TRANSCRIPTION): HI, Blair here from MXM. Yesterday I talked about our Visits to Virus ration and how many clubs we have reporting. Here is an update on that. Currently, 1,062 clubs reporting just over 9.5 million member visits. 417 cases of COVID, again that does not mean that that case was contracted in the […]

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July 22, 2020
We Need More Participation

(VIDEO TRANSCRIPTION): Hi Blair here with MXM. Here is what our latest data points are as of last night when we recompiled our data on the visits to virus ration. We've now recorded 8.9 Million member checkins across 1,003 clubs from 20 states. That has yielded 394 cases of COVID, not necessarily occurring in those […]

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July 21, 2020
The Industry Needs Your Help!

(VIDEO TRANSLATION): Hi, Blair here with MXM. Everybody in the fitness industry...we need your help here! We are building this Visits to Virus Ratio metric quickly. We had been, in the first round, we actually asked emails so we've decided that we wanted to start over and create a more formal registry. All of your […]

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