Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

May 6, 2020
Restart Feedback System

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. When you are trying to operationalize your member experience and when I say that I mean, understand your member experience on a day to day basis and be able to take immediate one-on-one action with that customer, use that information in team meetings so that teams can be […]

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May 5, 2020
Spend On Building Trust!

(VIDEO TRANSCRIPTION): Hi Blair here with MXM in our Wenatchee location this morning. Just finished my weight workout. 1,228 consecutive days of working out or exercise with the most minimal being 30-45 minute recovery ride on a Sunday! Anyway, the best I think that clubs could be doing right now while you are shut down... […]

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May 4, 2020
35% Of Club Members Are Saying...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. We have just over 115,000 pieces of feedback from almost 600 clubs now using our free shutdown survey system or member feedback system I should say. A couple of interesting data points: About 68% of respondents are extremely likely (9's & 10's) to come back in and continue […]

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May 1, 2020
Understand Why Your Member Hired You

(VIDEO TRANSCRIPTION): Hi Blair here with MXM. Yesterday I started to talk about the Jobs To Be Done Theory and that you are getting somewhere when you can name competitors to the Job To Be Done that are not the usual suspects like another gym or another class or something like that. So when we […]

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April 30, 2020
'Jobs To Be Done' Aficionado

(VIDEO TRANSCRIPTION): Hi, Blair here from MXM. Over 100,000 pieces of feedback have come in from the Shutdown Survey. Again, that window is still open, it’s free to anyone in the fitness industry. Think beyond the survey, think about the system and the analytics around the data and the ability to drill in and find […]

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April 29, 2020
Two Ideas From Top Club Operators

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I’m going to share two ideas with you that came from very good friends and colleagues of mine in the last few days. One from Scott Gillespie in Saco, Maine. He’s been doing his shutdown survey and getting some great information, great data. He shot about a 2-3 […]

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April 28, 2020
Light Speed Learning

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Today we should cross 100,000 responses on our shutdown survey. Common metrics that allow clubs to compare against each other (you can’t see them and they can’t see you) but you can see where you are in a broader world for member experience while members are sitting at […]

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April 27, 2020
Your Customer Voice is Powerful!

(VIDEO TRANSCRIPTION): Hey, Blair here with MXM. As of last night, we have over 90,000 pieces of feedback in our Shutdown Survey system. I wish I never used the “survey” because people think of it as the questions that you ask and it’s so much more than that. It’s knowing what should be asked based […]

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April 24, 2020
No Hugs, No Handshakes, No Smiles

(VIDEO TRANSCRIPTION): Hey there. Blair here with MXM and this morning, I finished my workout and decided to retrace some steps. I’m at our Wenatchee location and just thinking about, uh, in regular operations what the member feels like walking in these doors that are right over here behind the camera and reading a lot […]

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March 30, 2020
Reset of the Fitness Industry

(VIDEO TRANSCRIPTION): Hi there. Blair McHaney here, CEO of MXM, trying to make sure that a lot of you around the country are getting more Myzone effort points than I am. Last night was announced that the efforts that were put in place 15 days ago, will stay through at least April 30th. Here is […]

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March 28, 2020
FREE Survey For The Industry

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and uh, we’ll be launching our free to the industry Shutdown Survey here next week. We’ve been running that for the last two days in our own clubs and already, after actually literately the first night, the actions that came out of that are pretty amazing just from, […]

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March 27, 2020
Let's Support IHRSA!!

(VIDEO TRANSCRIPTION): Hi everybody, Blair here, CEO of MXM and just finished up today’s workout in the basement gym and I gotta show you what's been hanging in our basement gym for a few decades here now. IHRSA’s campaign with Arnold. It has me thinking about IHRSA next year in Vegas and how to make […]

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