Blair's Daily Messages

Learn along with an industry leader, Blair McHaney, as we navigate the daily ups and downs of gym ownership, always striving to defy mediocrity.

As the CEO and President of MXM, I spend hours each week talking to other gym operators about what they do, what I'm doing as a gym owner, and how the hell it's all working. I am pretty sure you would like to get in on those insights? Am I right?

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Blair

Blair McHaney
CEO & President of MXM

March 20, 2020
Let's Survive COVID-19

(VIDEO TRANSCRIPTION): Hi! Blair McHaney here, CEO of MXM and I’m in our East Wenatchee location, the other videos were from our Wenatchee location. Our clubs are called Worx of Wenatchee Valley. We are shut down just like you. So as MXM we’re your partner in this and we understand it, you call us and […]

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March 19, 2020
MXM Is Here To Help

(VIDEO TRANSCRIPTION): Hi! Blair here, CEO of MXM, this is the third day of our shutdown and I’m back in our Wenatchee Worx location. A few things that I want to tell you: We’re coming out with some free services to anyone in the fitness industry, a source for ideas and innovations and what other […]

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March 18, 2020
Social Proximating

(VIDEO TRANSCRIPTION:) Hi everybody! Blair McHaney here, CEO of MXM over here in Wenatchee Washington. I’m currently in one of our two locations, you hear us talk about them all the time as sort of our "labs" and where we test a lot of our member experience management processes and operations. I just finished my […]

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March 31, 2020
Don't Be Afraid

(VIDEO TRANSCRIPTION): Hi there, Blair here, CEO of MXM and for the last few days, you’ve been hearing me talk about our free Shutdown Survey, available to anybody in the industry and I’ll keep emphasizing that this is a once in a lifetime opportunity. Here in Wenatchee Valley for our two locations, I’ve personally read […]

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April 1, 2020
Webinar on Friday!

(VIDEO TRANSCRIPTION): Hi there, Blair McHaney here, CEO of MXM and I’m here at one of our empty locations and I want to talk to you about this free Shutdown Survey that we’ve been talking about. From our clubs, the amount of information that we’re getting from our members as they sit at home and […]

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April 23, 2020
Journey Mapping (Don't Just Use A Whiteboard)

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I hear a lot of people talking about doing their member journey maps. I am so glad to hear that. Everybody should be doing member journey maps. And by the way, right now we’re talking about that through physical space but there is also the digital journey and […]

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April 22, 2020
Strategy #5: Best in Class? How Will They Know?

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. This is the fifth of this five part series on the key strategic directions that every gym should be taking when it comes to cleaning and sanitizing coming out of this. More than 50,000 responses right now. We’ll have more than 800 clubs on on the free shutdown […]

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April 21, 2020
Strategy #4: Get That Hand Sanitizer Everywhere!

(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM and this is the fourth on five parts on some of the strategies that we see coming out of the shutdown survey. We have almost 50,000 responses in there right now so it’s extremely compelling data. So we talked about five strategies. The first three we went […]

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April 20, 2020
Strategy #3: Your New Process And Policies Must Be Everywhere!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. The third part of the series of five videos on five key strategies when it comes to the voice of customer that we see coming in on the shutdown survey. About 40,000 responses already, that is a lot of comments and text analytics data. It instantly sort of […]

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April 17, 2020
Strategy #2: Every Staff Member Must Be A Compliance Ambassador

(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM. This is the second in five parts of the five strategic pieces of how you approach cleaning and sanitizing that we’re seeing come out of the voice of customers. Remember there are signals all over the place that the member is going to see to determine if […]

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April 16, 2020
Strategy #1: Every Member Must Become An Extension Of Housekeeping

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Last video, I talked about five points of strategy that are going to have to become part of everybody’s operations. Coming out of this we’re seeing incredible feedback coming in on the shutdown survey but on this first one, the noisiest which I’m seeing strategically, everybody needs to […]

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April 15, 2020
5 Key Improvements Needed To Reopen

(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM. In looking at the thousands and thousands of comments coming in from the 100’s of clubs using our shutdown survey, there are five key areas in which every club must improve in the eyes of the customers. I’ll just hit the wavetops on those five in this […]

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