Hi, Blair here with MXM. I started talking about this concept of VUCA, Volatility, Uncertainty, Complexity and Ambiguity…I want to stay on that topic a bit because we are facing it in a number of different ways. It’s really an army term for when they had to adjust how they looked at the world when the enemy became less certain.
So Volatility is sort of the rate of change. I don’t think in our lifetime, we’ve seen a greater rate of change than in our current marketplace.
Uncertainty is about rapidly emerging threats and rapidly emerging opportunities.
Complexity is about more interrelated dynamics. So there are things that are complicated and there are things that are complex. Complexity is when multiple things are coming in and intersecting at different times and it’s much harder to be predictive.
Ambiguity is less clarity on what it means and what you should do about it.
At MXM, we help the two main approaches that the army would take in dealing with this: Better information and better technology certainly address uncertainty and ambiguity. In a more agile approach to business, being able to take that "better information" that you use with "better technology" to be able to make faster decisions and shift your model, in addition to being able to shift tactics and strategy. That’s agility.
So that was the way the army addressed it, 1) Better information/technology 2) A much more agile approach to the enemy. We think that this is incredibly relevant for this current marketplace and that MXM can help you. Remember if you are still shut down... I’ll tell ya... you need to run our free Shutdown Feedback System and as you come out of it, you need to run our free Reopen Feedback System. You’ll see what we are talking about and you’ll see why that information should be coming in continuously in your operations.
Not only do we understand that world, we understand the fitness world, as I sit here in our empty Wenatchee location having finished my Monday morning workout. As many of you are reopening, so far the news is looking good. Let’s hope it stays that way and that we bounce back rapidly. Be listening to your customer continuously, know how to adjust your business and may your reopening be a wild success! Take care.