(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. We are all thinking about ways to improve the member experience so that we can improve member loyalty and have a higher return on investment. NPS is a leading indicator of that, that’s not how you manage the member experience, there are a lot of other things that […]
(VIDEO TRANSLATION): Hi there. Blair here with MXM. Yesterday on a call, we were talking about “what are the inputs of member loyalty”, or “increasing member loyalty”. This comes off the back of the conversation about influencing NPS. I have made the argument that the inputs are the number of changes you make. So, big […]
(VIDEO TRANSLATION): Blair here with MXM. I was in a conversation yesterday talking about a concept that Dan Ariely talks about in his book, “Predictably Irrational” regarding the difference between a social contract and a market contract. A purely market contract is pretty transactional, I’ll pay you this if you do that. And it’s a […]
(VIDEO TRANSCRIPTION): Hi there, Blair here with MXM. Somebody asked me if I do these videos at the same time every day. The answer is yes, I do them right after my workout. I came in at 4:45 this morning and just finished up, it gives me time to think. Last week I started talking […]
(VIDEO TRANSCRIPTION): Blair here with MXM. We have some of our customers coming back on and our philosophy here around sampling and understanding the customer experience, is Day One, Member One. Right now, start inviting them to provide feedback and make sure that feedback is coming into a voice of customer system that can give […]
(VIDEO TRANSCRIPTION): Hey, Blair here with MXM, I was on the phone last few days with one of our larger customers and they are preparing to open some of their clubs and I was impressed with the velocity with which they wanted to make sure from day one, first customer in the door… "I want […]
(VIDEO TRANSLATION): Hi there. This is Blair with MXM. Last video I was talking about how leaders need to have a strong customer experience vision and be able to articulate that to the whole organization and then be able to manage it throughout the entire organization. Doesn’t matter if you have 1,000 gyms or just […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, last video I was talking about influencing NPS and I made the point that you are better off not thinking about influencing NPS, you are better off thinking about your member experience which increases member loyalty which brings a return on investment. While you are increasing that experience, […]
(VIDEO TRANSCRIPTION): Hi, Blair McHaney here with MXM and over the weekend I was given a set of questions for an "e-interview" on NPS – Net Promoter System – as some would refer to it, and one of the questions was "what are the top things that an organization or company can do to influence […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. One of the fears that most club owners have, even those that have reopened because they’ve only been open for a couple weeks, is "how many of my members are going to come back?" "How many new members am I going to get that are going to trust […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. This week I’ve been on Webinars with club owners that have already been open for just over a week. So far, very optimistic. These webinars have been very well attended. Lots of awesome questions from people who are on the webinar watching. Early things like the first week […]
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. When you are trying to operationalize your member experience and when I say that I mean, understand your member experience on a day to day basis and be able to take immediate one-on-one action with that customer, use that information in team meetings so that teams can be […]
(VIDEO TRANSCRIPTION): Hi Blair here with MXM in our Wenatchee location this morning. Just finished my weight workout. 1,228 consecutive days of working out or exercise with the most minimal being 30-45 minute recovery ride on a Sunday! Anyway, the best I think that clubs could be doing right now while you are shut down... […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. We have just over 115,000 pieces of feedback from almost 600 clubs now using our free shutdown survey system or member feedback system I should say. A couple of interesting data points: About 68% of respondents are extremely likely (9's & 10's) to come back in and continue […]
We all know that getting healthy, and staying healthy isn’t always quite that simple. At the beginning, we have a rush of motivation to lose unwanted weight, and get fit. So, we sign up for a new membership at a local fitness center, with the best of intentions, but finding that motivation to actually continue […]
(VIDEO TRANSCRIPTION): Hi Blair here with MXM. Yesterday I started to talk about the Jobs To Be Done Theory and that you are getting somewhere when you can name competitors to the Job To Be Done that are not the usual suspects like another gym or another class or something like that. So when we […]
(VIDEO TRANSCRIPTION): Hi, Blair here from MXM. Over 100,000 pieces of feedback have come in from the Shutdown Survey. Again, that window is still open, it’s free to anyone in the fitness industry. Think beyond the survey, think about the system and the analytics around the data and the ability to drill in and find […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I’m going to share two ideas with you that came from very good friends and colleagues of mine in the last few days. One from Scott Gillespie in Saco, Maine. He’s been doing his shutdown survey and getting some great information, great data. He shot about a 2-3 […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Today we should cross 100,000 responses on our shutdown survey. Common metrics that allow clubs to compare against each other (you can’t see them and they can’t see you) but you can see where you are in a broader world for member experience while members are sitting at […]
(VIDEO TRANSCRIPTION): Hey, Blair here with MXM. As of last night, we have over 90,000 pieces of feedback in our Shutdown Survey system. I wish I never used the “survey” because people think of it as the questions that you ask and it’s so much more than that. It’s knowing what should be asked based […]
(VIDEO TRANSCRIPTION): Hey there. Blair here with MXM and this morning, I finished my workout and decided to retrace some steps. I’m at our Wenatchee location and just thinking about, uh, in regular operations what the member feels like walking in these doors that are right over here behind the camera and reading a lot […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I hear a lot of people talking about doing their member journey maps. I am so glad to hear that. Everybody should be doing member journey maps. And by the way, right now we’re talking about that through physical space but there is also the digital journey and […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. This is the fifth of this five part series on the key strategic directions that every gym should be taking when it comes to cleaning and sanitizing coming out of this. More than 50,000 responses right now. We’ll have more than 800 clubs on on the free shutdown […]
(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM and this is the fourth on five parts on some of the strategies that we see coming out of the shutdown survey. We have almost 50,000 responses in there right now so it’s extremely compelling data. So we talked about five strategies. The first three we went […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. The third part of the series of five videos on five key strategies when it comes to the voice of customer that we see coming in on the shutdown survey. About 40,000 responses already, that is a lot of comments and text analytics data. It instantly sort of […]
(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM. This is the second in five parts of the five strategic pieces of how you approach cleaning and sanitizing that we’re seeing come out of the voice of customers. Remember there are signals all over the place that the member is going to see to determine if […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Last video, I talked about five points of strategy that are going to have to become part of everybody’s operations. Coming out of this we’re seeing incredible feedback coming in on the shutdown survey but on this first one, the noisiest which I’m seeing strategically, everybody needs to […]
1. Timing is Everything When it comes to asking your members for referrals, timing is everything. Finding the right moment in your member’s journey is important, as these are the times when they will be most open to giving you a referral. If you ask your members at the wrong time, you run the risk […]
(VIDEO TRANSCRIPTION): Hi there. Blair here with MXM. In looking at the thousands and thousands of comments coming in from the 100’s of clubs using our shutdown survey, there are five key areas in which every club must improve in the eyes of the customers. I’ll just hit the wavetops on those five in this […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and with over 500 pieces of feedback on the shutdown for our own two clubs, Worx of Wenatchee Valley, we just sent a letter out last night to all members highlighting fifteen changes in policies, processes, procedures that we’re putting in place. Also posting that on our social […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I wanna give you some insight that I’ve gotten from looking at all the shutdown responses coming in from clubs all over and I would couch it like this, your cleaning and sanitizing processes is the new value-added programing. In other words, you know, you have programming like […]
(VIDEO TRANSCRIPTION): Blair here with MXM. We’ve had over 200 companies now using our shutdown survey and the feedback from members is amazing, both on what they want to see changed in the club and sort of what the public is going to be comfortable with at large when business reopen. A couple of things […]
(VIDEO TRANSCRIPTION): Hi, Blair here. CEO of MXM. We’re just through our second round of getting feedback from our members using the Shutdown Survey and the metrics that we think are so important to understand right now. Once you come back we have another free product for you, once you start opening again. It’s called […]
(VIDEO TRANSCRIPTION): Hey. Blair here. CEO of MXM and as I’m looking at all the feedback coming in from over 200 clubs now and some of them, I would say, are some of the best operators in the world, collecting feedback during the shutdown using our free, free to anybody survey. It seems we all […]
(VIDEO TRANSCRIPTION): Hey again, this is Blair McHaney, CEO of MXM. I want to go over the Shutdown Survey results a little bit here. We’ve already sent out one round for our two local clubs and last night we sent out our second round, looking for even more feedback and we’ve been incredibly surprised and […]
(VIDEO TRANSCRIPTION): Hey there, Blair here from MXM. Sitting in our east Wenatchee gym this time just to give you a little variety. We’re kind of torn up over here, uh, doing a bunch of projects like I’m sure you all are. Make sure you pay attention to those ceilings by the way. When redoing […]
(VIDEO TRANSCRIPTION): Hi! You guys know me as the CEO of MXM, but you also know that I’m a club owner and have been a club owner for almost 40 years. In those 40 years, there have been other crises. For instance, the 2008 financial crisis. We barely made it through that crisis. I know […]
(VIDEO TRANSCRIPTION): Hi! Blair here, CEO of MXM in our Wenatchee location, I keep working out in our Wenatchee location because it’s closer to my house. Worx of Wenatchee Valley but in talking to you about the Shutdown feedback that we’re getting in our clubs, as of this morning we’ve had 43 companies already sign […]
(VIDEO TRANSCRIPTION): Hi there, Blair McHaney here, CEO of MXM and I’m here at one of our empty locations and I want to talk to you about this free Shutdown Survey that we’ve been talking about. From our clubs, the amount of information that we’re getting from our members as they sit at home and […]
(VIDEO TRANSCRIPTION): Hi there, Blair here, CEO of MXM and for the last few days, you’ve been hearing me talk about our free Shutdown Survey, available to anybody in the industry and I’ll keep emphasizing that this is a once in a lifetime opportunity. Here in Wenatchee Valley for our two locations, I’ve personally read […]
We are making all of our free products available to any organization in the fitness industry. Whether you have one club or 1000 clubs, you can benefit from the data and feedback you will rapidly receive during and after the shutdown. We have made this free, easy to execute, and we make sure you have […]
(VIDEO TRANSCRIPTION): Hi there. Blair McHaney here, CEO of MXM, trying to make sure that a lot of you around the country are getting more Myzone effort points than I am. Last night was announced that the efforts that were put in place 15 days ago, will stay through at least April 30th. Here is […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and uh, we’ll be launching our free to the industry Shutdown Survey here next week. We’ve been running that for the last two days in our own clubs and already, after actually literately the first night, the actions that came out of that are pretty amazing just from, […]
(VIDEO TRANSCRIPTION): Hi everybody, Blair here, CEO of MXM and just finished up today’s workout in the basement gym and I gotta show you what's been hanging in our basement gym for a few decades here now. IHRSA’s campaign with Arnold. It has me thinking about IHRSA next year in Vegas and how to make […]
In today’s world, a business must sell constantly in order to retain customers and obtain new ones. Afterall, keeping customers happy is the key to customer success management – and ALL companies seek growth. The Net Promoter Score is a simple one to two minute survey metric that can stimulant substantial growth for a business, […]
(VIDEO TRANSCRIPTION): Hi there. Blair here, CEO of MXM and today, I just finished my 1,188 consecutive day of exercise, all alone in our Wenatchee location early in the morning. We’re gonna be talking to you about the Shutdown Survey that we are providing to the industry. We launched it with our clubs this week […]
(VIDEO TRANSCRIPTION): Hi, Blair here, CEO of MXM and I am actually at one of our two locations IN Wenatchee, Worx of Wenatchee Valley. In the last video, I talked about themes we were seeing and thousands of pieces of feedback around COVID-19 and this shutdown. I also mentioned about optimizing. There is an exercise […]
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and one of the things that we’re seeing in the tens of thousands of pieces of feedback that we’re looking at since this COVID-19 issue started, is four main themes. First is, how much the member believes that you are following expert practices for cleaning and sanitizing. How […]
(VIDEO TRANSCRIPTION): Hi there! Blair here, CEO of MXM, I’m in our Wenatchee location all by myself this morning. Monday the 23rdand this would be the day that we would be coming back from IHRSA, we are definitely looking forward to IHRSA next year. We should be telling you about all of our great new […]
(VIDEO TRANSCRIPTION): Hi! Blair McHaney here, CEO of MXM and I’m in our East Wenatchee location, the other videos were from our Wenatchee location. Our clubs are called Worx of Wenatchee Valley. We are shut down just like you. So as MXM we’re your partner in this and we understand it, you call us and […]
(VIDEO TRANSCRIPTION): Hi! Blair here, CEO of MXM, this is the third day of our shutdown and I’m back in our Wenatchee Worx location. A few things that I want to tell you: We’re coming out with some free services to anyone in the fitness industry, a source for ideas and innovations and what other […]
(VIDEO TRANSCRIPTION:) Hi everybody! Blair McHaney here, CEO of MXM over here in Wenatchee Washington. I’m currently in one of our two locations, you hear us talk about them all the time as sort of our "labs" and where we test a lot of our member experience management processes and operations. I just finished my […]
Let’s start with the basics here so you can learn how improving net promoter score helps fitness clubs increase member loyalty and retention. What did NPS come from? NPS was introduced in 2003 and developed by Fred Reichheld, a partner at Bain & Company, and in cooperation with Satmetrix, a California consultant company which provides […]
October 26th - 28th, 2020 - Four Seasons Palm Beach Resort & Spa, Palm Beach, FL The fitness business is changing rapidly. Suppliers, club owners, and executives need to gather first-hand information from each other. It’s not enough to know something about all of your customers. You need to know about EACH of your customers. […]
October 14th - 16th, 2020 - St. Louis, MO THE CLUB INDUSTRY SHOW IS THE MUST-ATTEND EVENT FOR YOU AND YOUR TEAM.The leaders. The innovators. The hardworking staff. The people who make things happen. It’s you—the fitness and wellness professionals—who make this the can't miss event for the fitness industry year after year. We’ve got […]
October 14th - 16th, 2020 - St. Lous, MO The CEO Summit is an invitation-only event created exclusively for C-level executives, owners, and officers. Invitees are the leaders of many of the top revenue-generating commercial clubs, medical wellness companies, club management companies and specialty segments in the North America. The CEO Summit addresses the unique […]
September 21st - 24th, 2020 - Coronado, CA For 18 years, SIBEC has brought leading club and fitness operators and owners together with national and international suppliers in North America. SIBEC events are intimate, results-oriented business settings carefully orchestrated to deliver maximum results. Spend 2 days, 3 nights networking and building relationships at SIBEC — […]
September 9th - 11th, 2020 - Ritz Carlton, Rancho Mirage, CA The Club Solutions Leadership Retreat is an exclusive peer collaboration event that brings together 40 health club operators for two days of roundtable discussions, networking and unique experiences.
May 4th - 6th, 2020, Coronado, CA Guests are senior fitness and/or operations executives from metro, urban and mid-tier YMCA groups WITH MULTIPLE BRANCHES. All guests are invited through a referral by a participating FISA member supplier or a YMCA colleague. Guests have P&L responsibility for equipment purchasing , fee-based programs and membership retention. The format combines one on one meetings, […]
If you ask a company executive if customer experience (CX) matters to them, they will most likely say yes. But how do you get them to invest in and commit to a robust, long-term CX management practice? In a recent webinar, Medallia shared its approach to helping organizations quantify the financial linkage of their CX management […]
Member retention is always a huge concern for fitness business owners. Even when you’re regularly adding new members to your gym, you still need to focus on retaining the members that you have with exceptional customer service. Did you know that it costs six to seven times as much to win a new member as […]
Medallia is proud to announce that we received a perfect score of 100 on the 2019 Corporate Equality Index (CEI). The CEI is the nation’s premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign (HRC) Foundation. Medallia joins the ranks of over 560 […]
Once you have members signing up at you gym, you must ensure that the next step, the Member Onboarding Process, goes smoothly! Developing a frictionless onboarding strategy will maximize your member retention and improve your member experience. The most important time period in the membership lifecycle is the first four weeks, and you should be making contact frequently […]
When your employee retention rate is as high as possible, it keeps the work and the cost down and it will also reflect in your levels of membership retention too. Hiring gym staff can be like jumping on a treadmill that’s reeled up to eleven; it’s hard work that takes all your time and another […]
As the owner or manager of a health club, your main concern should be providing great customer service for your members. As we’ve discussed in past blogs, you should have information on all levels of your team that allow you to be immediately responsive to feedback you receive. This allows you to grow and create […]
The goal of all health clubs is to increase member engagement, because members that actually use your facility are more likely to continue to use the club. However, 44% of all gym members are showing up to health clubs less than four times a month, making them high cancellation risk members. It is difficult to entice those […]
As we’ve discussed in previous blogs, a customer experience platform is one big way to stand out as a health club. It gives your customers a place to give feedback and be heard, and enhance their experience. But as a fitness club owner, what should you look for when finding the right customer experience platform? We’ve compiled […]
I was talking to a customer the other day regarding his MXMetrics/Medallia CEM product and he said – “I think we should not be asking people to give us feedback so frequently. I think it should be twice a year instead of four times because some people keep bringing up something we can’t do anything […]
There are two things to consider, survey response volume and survey response rate and before we go straight into how to increase your response rate, let’s consider whether you need to or not. In a business to consumer (B2C) environment it is important to consider both response volume as well as response rates. In the […]
The race to deliver a great customer experience is on and you are in it – whether you like it or not. OCEM software is the vehicle you will be driving if you are to compete in this race. Your vehicle must be quick out of the gate and ready to go for a long time. Selecting […]
There are thousands of ways to start a gym member referral program these days. Most referral programs offer an incentive of a free months of membership to your referring member. But, why not give out cash instead? If you own a gym, and you don’t currently run a ‘refer a friend’ type of program, you’re […]
"Gentlemen we will chase perfection and we shall chase it relentlessly knowing all the while we can never attain it. But along the way we will catch excellence." Vince Lombardi Lombardi’s quote is the essence of Operational Customer Experience Management (OCEM). If you seek excellence you are chasing perfection. If you only chase excellence you […]
Other fitness clubs can copy your successes, such as your facility, machines or prices. What they can’t copy is your relationship with your members. The best way to provide great customer service in your health club is to keep those relationships strong and meaningful. In a world with social media, online reviews and instant information […]
You pride yourself on your club’s service and hospitality. You are much better today than you were yesterday but not nearly as good as you want to be tomorrow. You work very hard to hire right, treat staff right, treat customers right, and to constantly improve. These efforts seem to be rewarded. The questions is can […]
We write a lot about how to be a great health club and how to deliver great customer experience. We recently worked with Keith Catanzano of 2River Consulting in Washington DC to do someamazing segmentation on our member data.Keith created a “predictive model” using historic membership data to find our common segments reflecting different cancellation rates. This gave us […]
As the owner of a gym or health club, you want to do whatever you can to stand out to your members. The little things can make a big difference in the long run, and help you promote your fitness club and be successful. One tool to do this is through a customer management software. […]
"Great athletes have great proprioception. Great customer experience athletes have great “social proprioception.” Proprioception is an individuals’ ability to sense where they are “in space.” Without video, coach feedback, or seeing with one’s own eyes, they still have a high degree of awareness as to their entire body position. Rory McIlroy knows exactly where the club is […]
The product of the health club business is the member experience. Just as the product of a restaurant is not only the food but the overall experience.Say this in a group of gym owner/operators and most will agree. Asked if they deliver an excellent, average, or poor member experience and I bet at least 80% […]
Okay, are you ready for this? These are lessons that I learned during my 20+ years managing health clubs. Simple to identify but harder to implement. Three practices used by top Customer Experience Management practitioners that can help you begin to manage the experience at your business vs. just putting out fires as fast as they […]
