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"The Money Framework" Episode 2 Recap: Member Feedback is a Series of Clues That Can Highlight Opportunities

January 7, 2022

“There needs to be an ROI attached to your Member Experience” is a great theme for “The Money Framework,” which debuted in Episode 2 of the “There’s Money in Your Member Experience” webinar series. Member feedback is more than words on a piece of paper or on a computer screen - it’s a clue, like, […]

Your Best Critiques Come From Your Biggest Fans

December 14, 2021

Feedback from your members is invaluable. When you want to create a great Member Experience, and to use feedback to better your operations, it is critical that you solicit it by inviting members to share. Getting feedback from your members is not the same as a review left on a Google Business or Yelp. When […]

There's Money in Your Member Experience Webinar Series | Blair McHaney of MXMetrics and Herb Lipsman of Riverbend Club at the Reserve, author of Caring

Your Culture is Your Brand | Episode 01: There's Money in Your Member Experience Webinar Series with Featured Guest, Herb Lipsman

December 3, 2021

Episode 1 of the “There’s Money in Your Member Experience” Webinar Series is in the books and we are thrilled with how it turned out (full video below). Herb Lipsman, General Manager of the Riverbend Club and The Reserve at Lake Travis and MXMetrics CEO Blair McHaney spent ~40 minutes going through a handful of […]

Gym Marketing | How to Reach the Other 80% | Blair McHaney | MXMetrics - Health Club Software

Marketing to the "Other 80 Percent" Requires a Frictionless Message & Member Experience

November 17, 2021

“Reconnecting with Fitness” has been a rallying cry for our industry, and I believe it to be a great starting point for a new Sales & Marketing strategy. For people who’ve struggled to build long-term habits, which could be considered the “Other 80 percent” we’ve yet to engage, we need to find new ways to […]

Gym Operators: Your Member Experience is Enhanced by Tech

September 15, 2021

Guest Author: Bill McBride, President & CEO at Active Wellness Of course, being a technology company built specifically for the fitness industry means that we believe strongly that gyms should embrace technology as a way to improve business outcomes and processes. Fitness Industry expert Bill McBride, President & CEO at Active Wellness, recently gave a […]

4 tips to take action on your member feedback with tina carroll

4 Tips to Take ACTION on Your Member Feedback

Written by Fitness Industry Expert Tina Carroll of Carroll Consultants. We all know that members now have high expectations as COVID-19 restrictions are loosened and the world begins to open back up. And as an MXMetrics customer, you see the feedback your members are providing. This feedback is SO much more than just the Net Promoter […]

Image is Everything: Re-brand your Health Club with an Exceptional Member Experience

Club operators know that image is everything. It’s arguably more important today than it’s ever been before. Your brand is tied to its image, and its image is tied to your Member Experience. The way your members -- and the rest of the community -- view your gym has a huge impact on the success […]

Where We’ve Been, Where We Are, and Where We’re Going- A Look at The Fitness Industry

The fitness industry today is completely different from what it was in 2019 and what it will be in 2022. Rapid changes have hit our industry non-stop- but now we’re on an upward trajectory. To better understand these changes and how our industry will continue to evolve, Blair McHaney, President and CEO of MXMetrics and […]

Play: Generate Personal Training Sales Leads Based on Fitness Results Scores

Both individual Clubs and dedicated fitness members have experienced setbacks since the outbreak of the COVID-19 pandemic. Now, as the Fitness Industry and its members are Bouncing Back, it’s important to find creative ways to get your Club back on its feet. One way to start working towards your Club’s goals is to utilize your […]

Decisions with Data: 4 Steps Fitness Club Operators Can Take to Optimize Operations by Utilizing Member Feedback

As Fitness Industry Leaders, you don’t have to be a data analyst in order to reap the benefits of data. According to Blair McHaney, CEO of MXMetrics, in a recent interview with Club Solutions, data doesn’t have to be scary. In fact, you should be using your data every day in order to make decisions […]

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