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MXM Blog

Featuring best practices and tips for improving member experience.

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Image is Everything: Re-brand your Health Club with an Exceptional Member Experience

Club operators know that image is everything. It’s arguably more important today than it’s ever been before. Your brand is tied to its image, and its image is tied to your Member Experience. The way your members -- and the rest of the community -- view your gym has a huge impact on the success […]

Where We’ve Been, Where We Are, and Where We’re Going- A Look at The Fitness Industry

The fitness industry today is completely different from what it was in 2019 and what it will be in 2022. Rapid changes have hit our industry non-stop- but now we’re on an upward trajectory. To better understand these changes and how our industry will continue to evolve, Blair McHaney, President and CEO of MXMetrics and […]

Play: Generate Personal Training Sales Leads Based on Fitness Results Scores

Both individual Clubs and dedicated fitness members have experienced setbacks since the outbreak of the COVID-19 pandemic. Now, as the Fitness Industry and its members are Bouncing Back, it’s important to find creative ways to get your Club back on its feet. One way to start working towards your Club’s goals is to utilize your […]

Decisions with Data: 4 Steps Fitness Club Operators Can Take to Optimize Operations by Utilizing Member Feedback

As Fitness Industry Leaders, you don’t have to be a data analyst in order to reap the benefits of data. According to Blair McHaney, CEO of MXMetrics, in a recent interview with Club Solutions, data doesn’t have to be scary. In fact, you should be using your data every day in order to make decisions […]

The Gyms Act: What All Fitness Leaders Need to Know About HR-890 and Why You Should Care

Here’s the latest update on HR-890 (The Gyms Act): In the Industry, leaders have a goal of recruiting 200 co-sponsors. This began in mid-February and received the support of 14 co-sponsors almost immediately. Today, The Gyms Act has acquired 95 cosponsors, but during my talk with Rachel, there were 76 cosponsors signed (60 Democrat; 16 […]

If the Pandemic has Left You Short Staffed, Here’s How to do More with Less

The pandemic has forced all of us operators to have to do more with less. Whether it’s staffing, sales, marketing, etc, cutbacks have forced us to realign our resources and get creative. Here’s an example: you have to keep costs low, but you also truly need to have a salesperson available every hour you are […]

Mask On, Mask Off: What Every Gym Owner and Operator Needs to Know About Changing Masking Policies

Club owners have had to make incredible adjustments this last year, ranging from capacity limits to mandatory closings. Mask mandates have been a hot topic in the industry as concerns arise over comfort and safety from members. Fitness professionals don’t want to be seen as the “mask police” but also have a duty to help […]

The MXMetrics Monthly- May 2021

Welcome to the MXMetrics Monthly -- a once-a-month look at Fitness Industry news, Operator Insights and Pathways to Innovation. Here we’ll take a deeper dive into what is changing in our industry and how we can continue to change with it. Keep reading for more insights from trusted Industry Members and our very own MXMetrics […]

3 Keys to Reactivating Frozen Memberships as COVID Relents

While most of us all face different types of adversity in business, many Gym Operators currently are battling the same problem: Frozen Memberships. “We have so many members who are still on freeze” is a comment I hear frequently from fitness industry executives. “How can we get more of them reactivated?”. One option, of course, […]

How Clean Safe are Your Gyms? No Better Way to Find Out Than to Ask Your Members

Rebuilding memberships is the top priority of operators today, and Cleanliness has become a top priority for members. Yes, cleanliness always has been important, but it’s even more important in 2021. If you’re a gym operator, do you know if your gym is clean? No, like, really. Is it clean? The guess is you’re saying […]

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