I’ve been a club owner and operator for almost 40 years - my first job in the fitness business was as a club owner at age 23. That journey went down a long-and-winding road that ultimately led me to launching MXMetrics.
From day one back in 1983, I always thought that delivering a great experience was key even as I struggled to figure out what that was. If I am good at one thing, it is the ability to learn from mistakes, successes and other people.
Perhaps the defining moment was when I created a set of core values for my business. From there I aligned those core values with every function of my business.
The result of that realization eventually became our Strategy Wheel which was guided by the great work of author and Harvard Business School professor, Cynthia Montgomery in her book The Strategist.
We hired Cynthia to speak at a conference and in the run-up to the event I was able to spend a good deal of time on calls with her and get a much better understanding of her Strategy Wheel framework.
Once I started to prove the Strategy Wheel concept and my business began to grow, I began sharing the concept with other club operators as a mechanism for making smarter decisions that are effective in executing your strategy.
My intention for this Strategy Wheel was to create a guide for Fitness Operators to follow as they work to achieve operational excellence.
The Strategy Wheel is a framework I created for my two WORX gyms in Wenatchee Washington. It details nine functions of my business that all tie back to the core value statement.
Designing strategies for the business at large by evaluating each of these segments individually helped us identify gaps in our process and identify areas for opportunity and growth.
Breaking apart each segment and examining how to make that piece of the business integrate more effectively with other functions business functions helped us make adjustments incrementally (so as not to overwhelm staff and members with big, sudden changes) and intentionally to create optimal experiences for staff, members, and leadership.
My desired outcome for this series is for you to fill your gaps and scale your business - creating a path to Operational Excellence.