We provide you with the tools to proactively capture feedback in every touchpoint of the member journey.

We help companies WIN through Member Experience.


We are the world’s leading experts on Operational Member Experience Management and the only software solution built for fitness club operators, by fitness experts.
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Anticipate Needs

Predict Behavior


Our software was designed to help fitness club operators gain competitive advantage by better understanding and improving their members’ experience. Our fantastic guidance and support allows you to collect real-time feedback from customers that would in turn allow owners and managers to make immediate improvements within their clubs.
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Transform Experiences


Turn members’ thoughts and feelings into real data and insights, (think economic growth and resiliency to competitors) to make every member visit exceptional, and drive member retention and loyalty at gyms across the world.
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Strategy Wheel for Operators

The Operator’s Guide to Achieving Operational Excellence, written by Blair McHaney, CEO of MXMetrics
All Strategy Wheel
Technology allows you as a business owner to create environments that reflect your club's theme, allow members to report issues with equipment, give you feedback in an automated fashion, and give your staff the easiest way to manage operations and member satisfaction. Having the right tools working together maximizes the staff and member experience, leading to less turnover.
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What Customers Are Saying

  • MXM has been a great tool for our club. We are able to know what our members are thinking in real time and to communicate with members to show that we care. It is also a valuable training tool for our department leaders.

    Brent Frueh

    Rochester Athletic Club
    We started working with MXM in January 2015, and the NPS survey program has helped us improve our company-wide awareness of and performance on customer experience metrics - and given us a platform for motivating continual improvements in service, friendliness and cleanliness.

    Laurie Smith

    VillaSport Athletic Club and Spa
    MXM has been an incredibly powerful vehicle for us to really hear our members. The various types of information allow us to address each issue individually. The words ‘perception is reality’ has a whole new meaning for our entire staff.

    Kelly Frissora

    The Thoreau Club
  • The MXM team was extremely supportive and thorough throughout the entire implementation process. They made adjustments to meet the needs of our business and were easily accessible for questions. They were very clear and available throughout the training process. Their support made this new way of operating for us seamless.

    Aurea Rivera

    May Center for Health, Fitness & Sport
    We have become more attuned to our member needs and come up with solutions that have a significant impact on their experience each and every day. MXM is one of the best solutions we have found to capture member experience and build customer loyalty. We highly recommend MXM.

    Mark Stevens

    The Houstonian Club
    MXM has helped us develop and implement our first participant experience program and we are thrilled with the results we’ve seen so far. The easy to analyze dashboards, and quick-to-launch plan we developed with MXM’s Customer Success team, have enabled us to gain measurable insights across all aspects of our fitness center in a matter of a few months.

    Clark Andres

    Jewish Community Center of San Francisco
  • The team at MXM has provided excellent customer service and is incredibly nimble and responsive to our needs. How likely would I be to recommend them to a friend? A 10!

    Jeff Riney

     Fitness Formula Clubs
    The MXM platform has allowed me and other managers of our company to connect with our members on a completely different level, allowing us to respond directly on their suggestions with actions and responses.

    Noah Hastay

    Gainesville Health & Fitness
    MXM has really helped me pinpoint exactly what our members are looking for. The feedback I receive through the surveys is truly priceless!

    Debra Nathan

    Annapolis Athletic Club
Webinar Series

There's Money in Your Member Experience

Next Episode

Part 3: Money on the Balance Sheet
Thursday - April 14th
1:00pm EST

Joining MXMetrics CEO Blair McHaney will be Matt Remick, and Jenny Hymer. This is part 3 in our "Money Framework" series. This month's topic for is "Money on the Balance Sheet." You'll learn strategies to drive process improvements that correlate to increases in revenue generation. Register for the next Webinar, and watch our previous episodes in the series now!

featured guest
Jenny Hymer, VP of Customer Success at MXMetrics
featured guest
Matt Remick, President at Rochester Athletic Club

850+ fitness clubs in over 10 countries
have grown their fitness club with MXM.

See Customer Success Stories
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