MXM Blog

Featuring best practices and 
tips for improving member experience.

“Too often, feeling intimidated becomes 
 our excuse not to be awesome.”
April 8, 2022
Five 9s Awards - Learning From Our Top Clubs

To be a Five 9s Award winner, you need to have an industry-best Member Experience. It’s not easy to win a Five 9s Award, as you need to score a nine in at least five categories - all of the requirements are listed below.  MXMetrics selected the winners based upon two criteria:  The club must […]

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February 7, 2022
Experience Matters: Driving Revenue & Influencing Culture

Life as a Gym Operator is as competitive as ever. With new clubs, new programming, new amenities, new communities, more customization - trying to acquire and/or keep a member can be more difficult. Not to mention all of the internal functions an operator has to manage on a daily basis.  While it’s hard, it’s not […]

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December 14, 2021
Your Best Critiques Come From Your Biggest Fans

Feedback from your members is invaluable. When you want to create a great Member Experience, and to use feedback to better your operations, it is critical that you solicit it by inviting members to share. Getting feedback from your members is not the same as a review left on a Google Business or Yelp. When […]

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December 3, 2021
Your Culture is Your Brand | Episode 01: There's Money in Your Member Experience Webinar Series with Featured Guest, Herb Lipsman

Episode 1 of the “There’s Money in Your Member Experience” Webinar Series is in the books and we are thrilled with how it turned out (full video below). Herb Lipsman, General Manager of the Riverbend Club and The Reserve at Lake Travis and MXMetrics CEO Blair McHaney spent ~40 minutes going through a handful of […]

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September 15, 2021
Gym Operators: Your Member Experience is Enhanced by Tech

Guest Author: Bill McBride, President & CEO at Active Wellness Of course, being a technology company built specifically for the fitness industry means that we believe strongly that gyms should embrace technology as a way to improve business outcomes and processes. Fitness Industry expert Bill McBride, President & CEO at Active Wellness, recently gave a […]

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June 17, 2021
Image is Everything: Re-brand your Health Club with an Exceptional Member Experience

Club operators know that image is everything. It’s arguably more important today than it’s ever been before. Your brand is tied to its image, and its image is tied to your Member Experience. The way your members -- and the rest of the community -- view your gym has a huge impact on the success […]

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June 9, 2021
Where We’ve Been, Where We Are, and Where We’re Going- A Look at The Fitness Industry

The fitness industry today is completely different from what it was in 2019 and what it will be in 2022. Rapid changes have hit our industry non-stop- but now we’re on an upward trajectory. To better understand these changes and how our industry will continue to evolve, Blair McHaney, President and CEO of MXMetrics and […]

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June 2, 2021
Play: Generate Personal Training Sales Leads Based on Fitness Results Scores

Both individual Clubs and dedicated fitness members have experienced setbacks since the outbreak of the COVID-19 pandemic. Now, as the Fitness Industry and its members are Bouncing Back, it’s important to find creative ways to get your Club back on its feet. One way to start working towards your Club’s goals is to utilize your […]

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May 12, 2021
Decisions with Data: 4 Steps Fitness Club Operators Can Take to Optimize Operations by Utilizing Member Feedback

As Fitness Industry Leaders, you don’t have to be a data analyst in order to reap the benefits of data.  According to Blair McHaney, CEO of MXMetrics, in a recent interview with Club Solutions, data doesn’t have to be scary. In fact, you should be using your data every day in order to make decisions […]

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May 10, 2021
The Gyms Act: What All Fitness Leaders Need to Know About HR-890 and Why You Should Care

Here’s the latest update on HR-890 (The Gyms Act):  In the Industry, leaders have a goal of recruiting 200 co-sponsors. This began in mid-February and received the support of 14 co-sponsors almost immediately. Today, The Gyms Act has acquired 95 cosponsors, but during my talk with Rachel, there were 76 cosponsors signed (60 Democrat; 16 […]

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