MXM Blog

Featuring best practices and 
tips for improving member experience.

“Too often, feeling intimidated becomes 
 our excuse not to be awesome.”
March 26, 2021
Special Note from Blair McHaney on Being Named Fitness Supplier of the Year

A great big thank you to the Fitness Industry Technology Council for recognizing MXMetrics as the "Most Innovative Fitness Supplier" of the year. FIT-C looked for the most innovative technology solutions during 2020 to serve club members and professionals in unique and new ways. There is a lot of pride floating around our virtual offices […]

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February 18, 2021
Operations Is Always Marketing

Marketing is never Operations, but Operations is always Marketing. For marketing efforts, there are a lot of new technologies coming out that will help you optimize how you market yourself on digital platforms.  As we all look to “Bounce Back” in the latter part of this 2021, there will be so many opportunities to market […]

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February 5, 2021
Initiative, Creativity, Passion

Think about your 2021 "Bounce Back" and the role your employees play.  As leader, you can only define strategy and HOPEFULLY create the conditions in which your team thrive and succeed. I want you to put effort into thinking about why your teams would want to perform at the highest levels to help you win […]

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January 27, 2021
Work Inside-Out - Get Better Reviews!

A New Year - A New Opportunity 2020 sucked. Period. But if you were paying attention, the lessons of 2020 should have taught you much about yourself and your business - good and bad. The model of how a gym is built, how a gym sells memberships, how a gym listens to its members - […]

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January 19, 2021
How a Gold's Gym Uses Reviews to Improve its Member Experience

Your customers have to feel your member experience. That everything is designed with the customer in mind - the processes, the policies, etc. There is a great example of operationalizing the member experience taking place at Gold's Gym down in El Paso, TX.

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November 18, 2020
Fitness Industry Best Practices - Great optics?

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. It's a little bit surreal here on November 18th, again sitting in one of our gyms...empty. I started these videos back in March around the 16th. I was talking to you from an empty gym then as well and talking about how long people should be planning. You […]

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October 26, 2020
Start With Easy...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, just finished my 1,463rd consecutive day of exercise. We've been talking about return on investment, return on experience, return on investment on your member experience management system and processes and people. You know you start, by doing the very easy tasks and the very easy tasks get immediate […]

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October 14, 2020
ROX - Return On Experience

(VIDEO TRANSLATION): Hi! Blair here with MXM at one of our two Clubs, Worx Of Wenatchee Valley, just finished my workout and we are going on four weeks of being open and we'll start sharing some numbers from our own clubs and see how those compare with everybody out there. We were shut 181 days […]

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October 7, 2020
Three Weeks In!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. It's been awhile since I've done one of these, we've been busy reopening one of our clubs. We are three weeks into reopening and the feedback has been phenomenal. I of course am making it a point to work at it in our own clubs and have myself […]

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September 10, 2020
A Bit of a Rant!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I have to hold this stretch for 90 seconds so I thought I'd shoot this video. A little different tact this morning...this one is a bit of a rant and I don't know, how many of you and I hope not very many, read Jillian Michaels piece in […]

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September 9, 2020
Innovation Is Not Invention

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and getting ready for the IHRSA Innovation Summit. Often times we think of innovation in big sort of technological fashions or brand new business models but innovation is not invention as a friend of mine said. Innovation is any incremental improvement that adds value along whatever dimensions in […]

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September 8, 2020
Key Elements of Innovation

(VIDEO TRANSCRIPTION): Hi there, this is Blair with MXM. I am in one of our two Worx of Wenatchee clubs in the lounge area. This is our new sales area, we are keeping a very casual, upbeat process for new members coming in. And coming up on the IHRSA Innovations Summit next week. I've been […]

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