The Industry Needs Your Help!


Hi, Blair here with MXM. Everybody in the fitness industry...we need your help here! We are building this Visits to Virus Ratio metric quickly. We had been, in the first round, we actually asked emails so we've decided that we wanted to start over and create a more formal registry. All of your information will be anonymous. We are rolling this data up so it can be used for states to help influence policy makers.

Here is where we are at right now, we just crossed 3 million member visits. 167 cases of COVID-19, that's roughly one occurrence for every 18,000 checkins. Now what we'd like to get is more data from anybody out there that's been open or was open and got re-shutdown. We're looking for how many clubs you have, in what state, the total volume of checkins within that state and how many cases COVID-19.

Go to and click on the Visits to Virus Registry. As soon as you register and certify that you are following CDC guidelines or better, you will receive an email in your inbox. In that email will be a link that you'll follow where you will enter your data. We'd love to get up to about 30 million visits to really have broad data to help every state, to help with the fitness alliances that are starting up. We just started a fitness alliance here last week and we are already getting traction with getting in front of some the policy makers. We think the data is going to help. There are a lot of scientists and they want actual DATA!

This could help the entire fitness industry, if you are in the US or Canada, please just select your country, state and the rest of your data. Doesn't matter if you have 1,000 clubs or just one. We'd love your help. Visits to Virus Registry, get your link, add in your data.

Thank you in advance, let's see if we can get these groups back on their feet!

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