Hi! Blair here with MXM. It's been awhile since I've done one of these, we've been busy reopening one of our clubs. We are three weeks into reopening and the feedback has been phenomenal. I of course am making it a point to work at it in our own clubs and have myself go up to members and reminded them of the mask policy. I've been very impressed with how gracious our members have been. How they've treated our staff and our staff's willingness to be incredibly friendly and yet willing to walk the floor and remind people to put their masks on. One thing we have not had to remind people of is to clean and disinfect. I've been blown away and impressed with how diligent the members have been at this. We're doing the things I mentioned during the shutdown what we were going to try and see if it would work; and I'm here to report that this is working fabulously so far at three weeks in.
Members receive a microfiber towel when they come in and they will receive a small personal sanitization bottle when they come in if they choose. We also have them all at every station. Myself, I use the ones that are at every piece of equipment. People that are selecting to take their own, hardly leave them out on the floor, they bring them back where the staff disinfects them, fills them, and puts them back out. So far that process has been fabulous and the feedback on that process has been even better.
So, so far so good. We are at about 52% year-on-year checkins compared to last year. But surprisingly we are at 56% year-on-year unique visitors. This is one of the first instances where I've seen the percentage of unique visitors higher than the percentage of unique checkins.
So we'll see how it goes, I'll keep reporting from here. As we learn things from our own feedback that helps us in our operations, we will be relaying that to you out there as well. If you don't have a feedback system, talk to one of our sales people at MXM. Please check in with us, we can help you get more leads, get better reviews, we can help you be more "referrable". We can help you engage better with your members.
Right now is the time. Remember, here is the time to be building that relationship with those members who are coming in. I know every day feels like a fight. I know what it feels like to have to fight the media, fight your state, fight to keep your members, fight to get people off of freeze. We know, and we're in that fight with you but we think with us in your corner, you can win that fight.
It's the fighters that will come out the other side of this. Alright, take care.