Marketing is never Operations, but Operations is always Marketing.
For marketing efforts, there are a lot of new technologies coming out that will help you optimize how you market yourself on digital platforms.
As we all look to “Bounce Back” in the latter part of this 2021, there will be so many opportunities to market more intelligently. To understand more exactly the profiles of your ideal customers, where they are and how to market to them.
This will be less expensive because you’re not wasting budget. You find your customers in digital spaces and you market directly to them. There’s no waste.
Strong marketing to the right customer will make you Look Better.
Striving for Operational Excellence for your existing customer will make you Be Better.
In the video I go into more detail on why Marketing is never Operations but Operations is always Marketing.