As we’ve discussed in previous blogs, a customer experience platform is one big way to stand out as a health club. It gives your customers a place to give feedback and be heard, and enhance their experience. But as a fitness club owner, what should you look for when finding the right customer experience platform? We’ve compiled three key things your health club management software should do.
Feedback should be coming in to you every single day. A customer experience platform should allow you to be immediately responsive to that feedback, whether it’s positive or negative feedback, in an organic way. Even though you’re using a software to facilitate the interaction, it should still feel like a human-to-human interaction for your members.
The information you receive from your customer experience platform should be relevant to all areas of your fitness club. Whether you’re a 90-location chain or a single-location business, there will be different areas of your business that need feedback. This goes from the front-of-house employees who greet customers walking in the door all the way up to owners, CEOs or a board of directors. Your customer management platform should provide your health club with information and data relevant to all levels.
The data and feedback you receive from your customer experience platform should give you room to grow. What good is data if you don’t know what to do with it? Your customer engagement platform should help take your fitness club or gym to the next level with a plan to continually improve the customer experience.
Are you ready to get started with a customer engagement software? Contact the team at MXM to learn more.