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Medallia Earns a 100% in the Corporate Equality Index

Medallia is proud to announce that we received a perfect score of 100 on the 2019 Corporate Equality Index (CEI). The CEI is the nation’s premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign (HRC) Foundation. Medallia joins the ranks of over 560 […]

Onboarding New Members

Once you have members signing up at you gym, you must ensure that the next step, the Member Onboarding Process, goes smoothly! Developing a frictionless onboarding strategy will maximize your member retention and improve your member experience. The most important time period in the membership lifecycle is the first four weeks, and you should be making contact frequently […]

Fitness Center Employee Retention - Set the Right Tone

February 7, 2019

When your employee retention rate is as high as possible, it keeps the work and the cost down and it will also reflect in your levels of membership retention too. Hiring gym staff can be like jumping on a treadmill that’s reeled up to eleven; it’s hard work that takes all your time and another […]

Best Practices to Provide Great Customer Service in Your Health Club

January 21, 2019

As the owner or manager of a health club, your main concern should be providing great customer service for your members. As we’ve discussed in past blogs, you should have information on all levels of your team that allow you to be immediately responsive to feedback you receive. This allows you to grow and create […]

Top 6 Fitness Challenges to Increase Club Member Engagement

Top 6 Fitness Challenges to Engage and Retain Your Gym Members

January 3, 2019

The goal of all health clubs is to increase member engagement, because members that actually use your facility are more likely to continue to use the club. However, 44% of all gym members are showing up to health clubs less than four times a month, making them high cancellation risk members. It is difficult to entice those […]

3 Key Things Your Customer Engagement Platform Should Provide

December 28, 2018

As we’ve discussed in previous blogs, a customer experience platform is one big way to stand out as a health club. It gives your customers a place to give feedback and be heard, and enhance their experience. But as a fitness club owner, what should you look for when finding the right customer experience platform? We’ve compiled […]

CEM Products and Repeat Responders. Why Should I Listen to You Again?

December 27, 2018

I was talking to a customer the other day regarding his MXMetrics/Medallia CEM product and he said – “I think we should not be asking people to give us feedback so frequently. I think it should be twice a year instead of four times because some people keep bringing up something we can’t do anything […]

Increase The Survey Response Rate At Your Health Club

December 17, 2018

There are two things to consider, survey response volume and survey response rate and before we go straight into how to increase your response rate, let’s consider whether you need to or not. In a business to consumer (B2C) environment it is important to consider both response volume as well as response rates. In the […]

OCEM Software, Operational Customer Experience Software for Health Clubs.

6 Things to Know About OCEM Software for Fitness Clubs

December 11, 2018

The race to deliver a great customer experience is on and you are in it – whether you like it or not. OCEM software is the vehicle you will be driving if you are to compete in this race. Your vehicle must be quick out of the gate and ready to go for a long time. Selecting […]

How to Start a Gym Member Referral Program

December 3, 2018

There are thousands of ways to start a gym member referral program these days. Most referral programs offer an incentive of a free months of membership to your referring member. But, why not give out cash instead? If you own a gym, and you don’t currently run a ‘refer a friend’ type of program, you’re […]

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