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the five 9's fitness industry standard metric of excellence MXMetrics

Five 9s Awards - Learning From Our Top Clubs

To be a Five 9s Award winner, you need to have an industry-best Member Experience. It’s not easy to win a Five 9s Award, as you need to score a nine in at least five categories - all of the requirements are listed below. MXMetrics selected the winners based upon two criteria: The club must […]

WATCH: "The Money Framework," Part 2: Money on the Table

What is Money on the Table? Money on the Table consists of the identification of broken processes that lead to long-term, sustainable change. ➡️ 💵 Bigger picture ideas on how to drive process improvements that correlate to increases in revenue generation. 💵 ⬅️ We couldn't think of a better guest than EoS Fitness Member Experience […]

Experience Matters: Driving Revenue & Influencing Culture

February 7, 2022

Life as a Gym Operator is as competitive as ever. With new clubs, new programming, new amenities, new communities, more customization - trying to acquire and/or keep a member can be more difficult. Not to mention all of the internal functions an operator has to manage on a daily basis. While it’s hard, it’s not […]

"The Money Framework" Recap: Member Feedback is a Series of Clues That Can Highlight Opportunities

January 7, 2022

“There needs to be an ROI attached to your Member Experience” is a great theme for “The Money Framework,” which debuted in Episode 2 of the “There’s Money in Your Member Experience” webinar series. Member feedback is more than words on a piece of paper or on a computer screen - it’s a clue, like, […]

Your Best Critiques Come From Your Biggest Fans

December 14, 2021

Feedback from your members is invaluable. When you want to create a great Member Experience, and to use feedback to better your operations, it is critical that you solicit it by inviting members to share. Getting feedback from your members is not the same as a review left on a Google Business or Yelp. When […]

There's Money in Your Member Experience Webinar Series | Blair McHaney of MXMetrics and Herb Lipsman of Riverbend Club at the Reserve, author of Caring

Your Culture is Your Brand | Episode 01: There's Money in Your Member Experience Webinar Series with Featured Guest, Herb Lipsman

December 3, 2021

Episode 1 of the “There’s Money in Your Member Experience” Webinar Series is in the books and we are thrilled with how it turned out (full video below). Herb Lipsman, General Manager of the Riverbend Club and The Reserve at Lake Travis and MXMetrics CEO Blair McHaney spent ~40 minutes going through a handful of […]

Gym Marketing | How to Reach the Other 80% | Blair McHaney | MXMetrics - Health Club Software

Marketing to the "Other 80 Percent" Requires a Frictionless Message & Member Experience

November 17, 2021

“Reconnecting with Fitness” has been a rallying cry for our industry, and I believe it to be a great starting point for a new Sales & Marketing strategy. For people who’ve struggled to build long-term habits, which could be considered the “Other 80 percent” we’ve yet to engage, we need to find new ways to […]

Gym Operators: Your Member Experience is Enhanced by Tech

September 15, 2021

Guest Author: Bill McBride, President & CEO at Active Wellness Of course, being a technology company built specifically for the fitness industry means that we believe strongly that gyms should embrace technology as a way to improve business outcomes and processes. Fitness Industry expert Bill McBride, President & CEO at Active Wellness, recently gave a […]

4 tips to take action on your member feedback with tina carroll

4 Tips to Take ACTION on Your Member Feedback

Written by Fitness Industry Expert Tina Carroll of Carroll Consultants. We all know that members now have high expectations as COVID-19 restrictions are loosened and the world begins to open back up. And as an MXMetrics customer, you see the feedback your members are providing. This feedback is SO much more than just the Net Promoter […]

Image is Everything: Re-brand your Health Club with an Exceptional Member Experience

Club operators know that image is everything. It’s arguably more important today than it’s ever been before. Your brand is tied to its image, and its image is tied to your Member Experience. The way your members -- and the rest of the community -- view your gym has a huge impact on the success […]

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