MXM Blog

Featuring best practices and 
tips for improving member experience.

“Too often, feeling intimidated becomes 
 our excuse not to be awesome.”
September 4, 2020
IHRSA Innovation Summit, 9/17

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and I want to invite you to the IHRSA Innovation Summit coming up on September 17th! I'll be doing a 45 minute session with some Q&A on what we've seen since clubs have reopened using Medallia's text analytics on MXM along with the AI that we use in […]

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September 1, 2020
Bonus Topic: Staff Friendliness

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM and the last five videos were about five key areas that we are seeing about gyms as gyms have really kind of reinvented themselves around the mandates and around safety for their members. I went through those five areas saying that there was a huge amount of the […]

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August 28, 2020
Virtual, Virtual, Virtual.

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM, we've been talking about what members love since clubs have reopened. We are using our text analytics to dig into those topics. Anytime you start to see "love" come up this much, you really need to understand what the customer or member is saying that they love. A […]

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August 27, 2020
Fresh Air, Outdoor Training & Space!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I'm talking about areas to innovate based on what we are seeing that customers love. I have five and this is the third one I'll go over. These are five areas where our industry really innovated while we were shut down. Now members are coming back in, our […]

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August 26, 2020
Year Round Outdoor Training!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. So we are starting to talk about this topic of love that we are seeing in members as they return to the clubs that reopen. Again that's the biggest topic in text analytics. So we've been drilling into those topics so we can find out what they love […]

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August 26, 2020
Our Air Is The Best!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. I have been spending a lot of time in our Reopen Feedback System, we have well over 100,000 pieces of feedback and we have marvelous text analytics and AI that brings these topics to the surface and visualizes the topic so you can drill in and break it […]

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August 20, 2020
Communicate that gyms are safe!

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM and I'd just like to follow up on our data for Visits to Virus Ratio, which you'll see a big PR push on that soon. Whether you are open or not, we need to start using this data to rebrand our industry. Some of the same work out […]

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August 15, 2020
Not Just A Spin. It's Reality.

(VIDEO TRANSCRIPTION): HI. Blair here with MXM and we've been talking a lot about the Visits to Virus ratio and the incredibly rare occurrence of COVID-19 coming through clubs or being tracked back to someone who has visited the club in the past two weeks. This certainly demonstrates that the guidance clubs are following and […]

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August 13, 2020
687 Baby Blankets

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Quick story about an employee, a former employee as she is now retired. Her name is Bette and she ran our Kids Clubs for 20+ years or so. During this pandemic, she's in her home, we are in phase 1.5 so Bette is staying home and unable to […]

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August 11, 2020
The Final Numbers...V2V Ratio

(VIDEO TRANSCRIPTION): HI! Blair here with MXM. I'm here, post workout this morning and I have a correction to make on our Visits to Virus Ratio! One of the larger files I had, I was looking at unique visits, instead of checkins. So, the viruses don't change but the numbers do. So here is the […]

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August 7, 2020
Less Than 5 Occurrences Per 100,000 Visits!

(VIDEO TRANSCRIPTION): HI, Blair here, CEO of MXM. Happy Friday! Big numbers to report. 1,422 consecutive days that I've actually worked out without missing a day. That's not the big number though. The big number has to do with our Visits to Virus ratio. We are closing that out today at noon, Pacific Time, in […]

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August 6, 2020
MXM Review Generator

(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Yesterday, I started talking about ROI and how to think about your customers that are on freeze and to be coming up with a thaw out strategy. How will you thaw those out...? One of the things I talked about in a Feedback System, is to be using […]

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