Club owners have had to make incredible adjustments this last year, ranging from capacity limits to mandatory closings. Mask mandates have been a hot topic in the industry as concerns arise over comfort and safety from members. Fitness professionals don’t want to be seen as the “mask police” but also have a duty to help […]
The pandemic has forced all of us operators to have to do more with less. Whether it’s staffing, sales, marketing, etc, cutbacks have forced us to realign our resources and get creative. Here’s an example: you have to keep costs low, but you also truly need to have a salesperson available every hour you are […]
Welcome to the MXMetrics Monthly -- a once-a-month look at Fitness Industry news, Operator Insights and Pathways to Innovation. Here we’ll take a deeper dive into what is changing in our industry and how we can continue to change with it. Keep reading for more insights from trusted Industry Members and our very own MXMetrics […]
Rebuilding memberships is the top priority of operators today, and Cleanliness has become a top priority for members. Yes, cleanliness always has been important, but it’s even more important in 2021. If you’re a gym operator, do you know if your gym is clean? No, like, really. Is it clean? The guess is you’re saying […]
A great big thank you to the Fitness Industry Technology Council for recognizing MXMetrics as the "Most Innovative Fitness Supplier" of the year. FIT-C looked for the most innovative technology solutions during 2020 to serve club members and professionals in unique and new ways. There is a lot of pride floating around our virtual offices […]
Marketing is never Operations, but Operations is always Marketing. For marketing efforts, there are a lot of new technologies coming out that will help you optimize how you market yourself on digital platforms. As we all look to “Bounce Back” in the latter part of this 2021, there will be so many opportunities to market […]
Think about your 2021 "Bounce Back" and the role your employees play. As leader, you can only define strategy and HOPEFULLY create the conditions in which your team thrive and succeed. I want you to put effort into thinking about why your teams would want to perform at the highest levels to help you win […]
A New Year - A New Opportunity 2020 sucked. Period. But if you were paying attention, the lessons of 2020 should have taught you much about yourself and your business - good and bad. The model of how a gym is built, how a gym sells memberships, how a gym listens to its members - […]
Your customers have to feel your member experience. That everything is designed with the customer in mind - the processes, the policies, etc. There is a great example of operationalizing the member experience taking place at Gold's Gym down in El Paso, TX.
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. It's a little bit surreal here on November 18th, again sitting in one of our gyms...empty. I started these videos back in March around the 16th. I was talking to you from an empty gym then as well and talking about how long people should be planning. You […]
