Featuring best practices and
tips for improving member experience.
“Too often, feeling intimidated becomes
our excuse not to be awesome.”
Year Round Outdoor Training!
(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. So we are starting to talk about this topic of love that we are seeing in members as they return to the clubs that reopen. Again that's the biggest topic in text analytics. So we've been drilling into those topics so we can find out what they love […]
Our Air Is The Best!
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. I have been spending a lot of time in our Reopen Feedback System, we have well over 100,000 pieces of feedback and we have marvelous text analytics and AI that brings these topics to the surface and visualizes the topic so you can drill in and break it […]
Communicate that gyms are safe!
(VIDEO TRANSCRIPTION): Hi! Blair here with MXM and I'd just like to follow up on our data for Visits to Virus Ratio, which you'll see a big PR push on that soon. Whether you are open or not, we need to start using this data to rebrand our industry. Some of the same work out […]
Not Just A Spin. It's Reality.
(VIDEO TRANSCRIPTION): HI. Blair here with MXM and we've been talking a lot about the Visits to Virus ratio and the incredibly rare occurrence of COVID-19 coming through clubs or being tracked back to someone who has visited the club in the past two weeks. This certainly demonstrates that the guidance clubs are following and […]
687 Baby Blankets
(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Quick story about an employee, a former employee as she is now retired. Her name is Bette and she ran our Kids Clubs for 20+ years or so. During this pandemic, she's in her home, we are in phase 1.5 so Bette is staying home and unable to […]
The Final Numbers...V2V Ratio
(VIDEO TRANSCRIPTION): HI! Blair here with MXM. I'm here, post workout this morning and I have a correction to make on our Visits to Virus Ratio! One of the larger files I had, I was looking at unique visits, instead of checkins. So, the viruses don't change but the numbers do. So here is the […]
Less Than 5 Occurrences Per 100,000 Visits!
(VIDEO TRANSCRIPTION): HI, Blair here, CEO of MXM. Happy Friday! Big numbers to report. 1,422 consecutive days that I've actually worked out without missing a day. That's not the big number though. The big number has to do with our Visits to Virus ratio. We are closing that out today at noon, Pacific Time, in […]
MXM Review Generator
(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Yesterday, I started talking about ROI and how to think about your customers that are on freeze and to be coming up with a thaw out strategy. How will you thaw those out...? One of the things I talked about in a Feedback System, is to be using […]
#gymsaresafe (Just Check The Numbers)
(VIDEO TRANSCRIPTION): HI, Blair here with MXM. Some numbers here as of Friday afternoon. 15.8 Million checkins logged from 2,723 locations. 751 cases of COVID-19 called in, not occurred at the club but called in to the club by an employee or a member. That is 21,027 checkins for every one case called in or […]
0.005% Visits to Virus Ratio
(VIDEO TRANSCRIPTION): Hi there, Blair here from MXM. Some numbers for you today...Oh! Here is the first number, today was number 1,315 consecutive days for me of working out. Saturday's and Sunday's are usually about a 30 - 40 minute recovery ride. But 1,315 consecutive days without missing a single day. We've had a lot […]