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Are Your Policies For Your Members?

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. One of the fears that most club owners have, even those that have reopened because they’ve only been open for a couple weeks, is "how many of my members are going to come back?" "How many new members am I going to get that are going to trust […]

Experience Is The Leading Indicator!

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. This week I’ve been on Webinars with club owners that have already been open for just over a week. So far, very optimistic. These webinars have been very well attended. Lots of awesome questions from people who are on the webinar watching. Early things like the first week […]

Restart Feedback System

(VIDEO TRANSCRIPTION): Hi! Blair here with MXM. When you are trying to operationalize your member experience and when I say that I mean, understand your member experience on a day to day basis and be able to take immediate one-on-one action with that customer, use that information in team meetings so that teams can be […]

Spend On Building Trust!

(VIDEO TRANSCRIPTION): Hi Blair here with MXM in our Wenatchee location this morning. Just finished my weight workout. 1,228 consecutive days of working out or exercise with the most minimal being 30-45 minute recovery ride on a Sunday! Anyway, the best I think that clubs could be doing right now while you are shut down... […]

35% Of Club Members Are Saying...

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. We have just over 115,000 pieces of feedback from almost 600 clubs now using our free shutdown survey system or member feedback system I should say. A couple of interesting data points: About 68% of respondents are extremely likely (9's & 10's) to come back in and continue […]

Why do people join a gym? Our top 5 reasons.

The Top 5 Reasons Members Join a Fitness Center

We all know that getting healthy, and staying healthy isn’t always quite that simple. At the beginning, we have a rush of motivation to lose unwanted weight, and get fit. So, we sign up for a new membership at a local fitness center, with the best of intentions, but finding that motivation to actually continue […]

Understand Why Your Member Hired You

(VIDEO TRANSCRIPTION): Hi Blair here with MXM. Yesterday I started to talk about the Jobs To Be Done Theory and that you are getting somewhere when you can name competitors to the Job To Be Done that are not the usual suspects like another gym or another class or something like that. So when we […]

'Jobs To Be Done' Aficionado

(VIDEO TRANSCRIPTION): Hi, Blair here from MXM. Over 100,000 pieces of feedback have come in from the Shutdown Survey. Again, that window is still open, it’s free to anyone in the fitness industry. Think beyond the survey, think about the system and the analytics around the data and the ability to drill in and find […]

Two Ideas From Top Club Operators

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. I’m going to share two ideas with you that came from very good friends and colleagues of mine in the last few days. One from Scott Gillespie in Saco, Maine. He’s been doing his shutdown survey and getting some great information, great data. He shot about a 2-3 […]

Light Speed Learning

(VIDEO TRANSCRIPTION): Hi, Blair here with MXM. Today we should cross 100,000 responses on our shutdown survey. Common metrics that allow clubs to compare against each other (you can’t see them and they can’t see you) but you can see where you are in a broader world for member experience while members are sitting at […]

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